You have launched your business and now you need to grow it. Where to begin?
First, ask yourself these questions:
Let's explore these questions further:
It's important to have web presence; an excellent website is a useful tool even if it functions primarily as a business card. It lets people know more about you and how to find you. Many businesses rely on their websites for form fill-ins and email contacts. If you do not have one, you are missing out on a valuable resource and severely limiting your market reach. There are numerous webhosting companies who offer reasonable rates and often, offer basic training as well. If the thought of building your own site overwhelms you, there are also companies to do this for you as well. Expect to spend anywhere from $500 to $3000 depending on how complex a site you think you need.
What about social media? Are a website and a Facebook account both necessary? And, how in the world will Twitter help my business? It boils down to several things: personal preference, the nature of your business, and the amount of time you have to devote to your own marketing. Be sure of this, however, if you are not on visible on people's devices somehow, someway, then you are missing out on new clients.
Let's look at a few of the types of social media and why you might want to use them.
Facebook - This is an excellent platform for showcasing events and product with room for plenty of images and an easy way for people to like and comment on your postings. Travel agents, event planners, retail shops, service industries like carpet cleaning, hair salons - anyone with new items to introduce on a regular basis will benefit from being on Facebook. Some businesses even find they can do with a simple one-page website that directs customers to their FB page which contains further information.
Twitter - A great way to record pithy announcements. Great for retail businesses, real estate brokers and anyone who want to keep themselves in front of the public and has the knack for quick, notable quotes.
Instagram - This is a highly visual platform; it's all about the images. Again, real estate agents with beautiful properties to show, retail establishments with merchandise they want to display to an advantage. Also, great for non-profits. Who can resist a photo of a puppy or a child in need?
Google+ - This one is essential for every business. If you want your website to get ranked, you will need to be on Google+. Add clear, good quality details about your business and lots and lots of good quality photos.
You've probably heard that email marketing in a good idea, but you are overwhelmed by your workload already and you're not sure where to start. Check out this video. It might look fluffy at first, but the tips are good and it is sound advice. It will get you started in the right direction.
A business woman in our local chamber started a new power cleaning company last year and increased her bookings by 25 percent over six months after she began sending out monthly specials on pressure washing services. She sought feedback from her customers after the first two emails. This way she was able to determine what sorts of specials would attract repeat business. She also found that many of her clients, especially the elderly ones, wanted to recieve an annual email to remind them to schedule a regular cleaning.
Don't miss out on this easy and productive tool for increasing your business!