Advertising and Marketing Ideas to Create Phenomenal Profits In YOUR Small Business

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# Article Title Hits
1 “What I Learned In Advertising School” 357
2 “The Reason Lowe’s Is A Retail Giant, And What You Can Learn From Ed” 301
3 “Double Your Sales In The Next 30 Seconds” 321
4 “One Of The Strongest Things You Can Give A Customer” 322
5 “A Great Way To Study Profitable Advertising Headlines” 340
6 “How To Generate $2,000 Every Month From A $4.95 A Month Consumer Helpline” 314
7 “The Most Incredible Marketing Lesson I Learned…I Got From NASA” 291
8 Is This Advertising Headline So Effective That You Can't Resist Buying? 324
9 Using Exclusivity In Your Marketing To Skyrocket Advertising Response. 345
10 Green Advertising; How to profit from it. 311
11 Humor in advertising; The only time. 343
12 The Secret To Success 308
13 What I learned At Castaway Bay And How you Can Profit From It. 364
14 Who Is Your Market And Why Are They Different? 364
15 Your Unique Buying Advantage; and how to use it to skyrocket your store’s sales. 343
16 How To Use A Guarantee In Your Advertising Headline To Force Increased Profits. 317
17 Your Single Best Emerging Market To Sell And Market To…besides your current customer list. 275
18 “Happy Customers become your Marketing Program” –TSG (T. Scott Gross) 301
19 “How To Use Customer Service To Create Phenomenal Profits In Your Retail Store” 334
20 Have you seen the Hercules Hook commercial? 361
21 Just another note on “Inventory as investment… 290
22 Possibly the most important thing in retail is…. 383
23 When advertising and marketing, Is there a difference between offering 20% off or 20% in free merchandise? 297
24 “O.K. Claude. You keep telling us what to do…what did you do last in business last month?” 328
25 Why Wal-Mart will never rule the Marketing world. 324
26 What is your Store or Small Business Personality? 297
27 “Elevator talk” is great advertising, and can make you sales. Here’s how… 335
28 Inventory as marketing investment. 304
29 What if you had an additional sign for your store or small business the size of a large truck? Would that help? 358
30 What The Second Greatest Salesman In The World Taught Me.(I'm too modest to say who's First) 294
31 What to do if you are Selling to a\ a parent & adult child. 348
32 The Big Marketing Lesson Bill Murray Taught Me. 317
33 The power of Down-selling 329
34 Why you should show 2 products at the same time, and never just one. 377
35 Why You MUST ask Qualifying Questions Before You Show A High End Product. 368
36 How do you close two couples at the same time? 324
37 How to subliminally sell in your store. 382
38 What Donny Deutch Teaches us about Marketing 383
39 Reasons why you should advertise and market to the higher end customer 339
40 How to virtually guarantee that once the prospect reads your ad’s headline they will read the rest of the ad. 359
 

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Reviews from Amazon.com.

Your Survival Guide to Ad Reps Who Don't Know Any Better!, January 23, 2010

By Gloria Steinman "Obsessive Compulsive Book Re... (Sandusky, OH)

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If you have ever been approached by an ad rep, you know the feeling of confusion and frustration. They tell you how much your business will increase and how you will get SOOO many new customers. Then you run the ad, nothing happens, and the rep comes back and tells you to run it again to see if it works next time. Surely if you continue to run the ad SOMETHING will happen!

After months of spending hundreds or even thousands of dollars, many business will throw up their hands and proclaim "ADVERTISING JUST DOESN'T WORK!"

 But what you don't know, and to be honest the ad rep doesn't know it either, is that the simple act of purchasing an ad does not mean you will get a response!

There are tried and true "rules" to advertising and Claude's book is very good at laying those "rules" out in an easy to understand way. It is not the last book you should ever read on advertising but it can be used to IMMEDIATELY improve the response to YOUR advertising!

 I highly recommend this book to any small business that operates on a local level.

The $20 bucks you'll spend (at Amazon.com) on this book will be well worth it and if you actually put some of Claude's principles to work you could see a return on investment worth thousands of times the cost of this book! Claude has spent 10 years in the school of harsh reality and has tested and tweaked these methods for the survival of his own business.

Claude Whitacre is My Hero!

 An Incredibly Valuable Book!, January 19, 2010

By Mike McGroarty

The Unfair Advantage is an excellent book that every small business owner should have on their desk. Not their bookshelf, on the desk, and the pages should be dogeared from constantly refering to this book. All businesses need to and should advertise aggressively and this book really does give you an unfair advantage by teaching you how to craft your advetisements, and where and where not to place those advertisements. Advertising that doesn't work is expensive. Advertising that REALLY works is libertating and will take your business and your life to the next level and beyond.

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