Advertising and Marketing Ideas to Create Phenomenal Profits In YOUR Small Business

The Big Marketing Lesson Bill Murray Taught Me. PDF Print E-mail

The Big Marketing Lesson Bill Murray Taught Me.

Have you ever seen “Groundhog’s Day”?

It stars Bill Murray. It’s about a weather man (I think) who lives the same day over & over & over again. And only he is aware of it. At first, he is confused, then takes advantage of the situation. There is a long sequence where he is trying to seduce a co-worker in a single day. He does this by slowly learning everything about what she likes & then making sure he has it at the right moment. He then uses his knowledge of the coming day for the benefit of everyone, and he becomes a changed man.

“O.K. Claude, Now what’s the marketing lesson here?”

It’s Big. Everything in the town stayed the same…exactly the same as the day before. The only thing that changed was our hero. His “Market” was exactly the same. Only he changed.

I took two important lessons away from this movie.

1) Almost everything in your life is a result of what you are doing. And..

2) The more you know about someone, and what they want, the better your chance of them buying from you.

I know. “Claude, can’t you just watch a movie like the rest of us, & just enjoy it?” Well, apparently not.

This is why the “qualification questions” are so important.

It changes the customers positioning of you in their mind (from clerk to advisor) and helps you find out everything you need to know to sell them. Got that?
 

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Reviews from Amazon.com.

Your Survival Guide to Ad Reps Who Don't Know Any Better!, January 23, 2010

By Gloria Steinman "Obsessive Compulsive Book Re... (Sandusky, OH)

Amazon Verified Purchase(What's this?)

If you have ever been approached by an ad rep, you know the feeling of confusion and frustration. They tell you how much your business will increase and how you will get SOOO many new customers. Then you run the ad, nothing happens, and the rep comes back and tells you to run it again to see if it works next time. Surely if you continue to run the ad SOMETHING will happen!

After months of spending hundreds or even thousands of dollars, many business will throw up their hands and proclaim "ADVERTISING JUST DOESN'T WORK!"

 But what you don't know, and to be honest the ad rep doesn't know it either, is that the simple act of purchasing an ad does not mean you will get a response!

There are tried and true "rules" to advertising and Claude's book is very good at laying those "rules" out in an easy to understand way. It is not the last book you should ever read on advertising but it can be used to IMMEDIATELY improve the response to YOUR advertising!

 I highly recommend this book to any small business that operates on a local level.

The $20 bucks you'll spend (at Amazon.com) on this book will be well worth it and if you actually put some of Claude's principles to work you could see a return on investment worth thousands of times the cost of this book! Claude has spent 10 years in the school of harsh reality and has tested and tweaked these methods for the survival of his own business.

Claude Whitacre is My Hero!

 An Incredibly Valuable Book!, January 19, 2010

By Mike McGroarty

The Unfair Advantage is an excellent book that every small business owner should have on their desk. Not their bookshelf, on the desk, and the pages should be dogeared from constantly refering to this book. All businesses need to and should advertise aggressively and this book really does give you an unfair advantage by teaching you how to craft your advetisements, and where and where not to place those advertisements. Advertising that doesn't work is expensive. Advertising that REALLY works is libertating and will take your business and your life to the next level and beyond.

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