Advertising and Marketing Ideas to Create Phenomenal Profits In YOUR Small Business

Why Wal-Mart will never rule the Marketing world. PDF Print E-mail

Why Wal-Mart will never rule the Marketing world.

For the last several years Wal-Mart has grown by 15-20%

The percentage is shrinking every year. But years ago they were growing much faster. Why the slowdown?

Sam is gone. There is no longer a face to identify. Wal-Mart has become this giant thing that employs millions of people.

The “store identity” is gone. They are still growing because of the buying practices and their “low prices” appeal. But there are only so many people that are attracted by low prices as a main reason to buy.

Eventually they will stop growing, just like every company in the history of the planet. And then they will shrink.

Why am I bringing this up to you? Because your store has an “identity”. Probably you. When people think of your store, they think of you. Next month I’ll be talking about your USP (Unique Selling Advantage) except I call it your “Unique Buying Advantage” because the most profitable way to see it is from your customer’s point of view.

This will not be what you think.
 

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Reviews from Amazon.com.

Your Survival Guide to Ad Reps Who Don't Know Any Better!, January 23, 2010

By Gloria Steinman "Obsessive Compulsive Book Re... (Sandusky, OH)

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If you have ever been approached by an ad rep, you know the feeling of confusion and frustration. They tell you how much your business will increase and how you will get SOOO many new customers. Then you run the ad, nothing happens, and the rep comes back and tells you to run it again to see if it works next time. Surely if you continue to run the ad SOMETHING will happen!

After months of spending hundreds or even thousands of dollars, many business will throw up their hands and proclaim "ADVERTISING JUST DOESN'T WORK!"

 But what you don't know, and to be honest the ad rep doesn't know it either, is that the simple act of purchasing an ad does not mean you will get a response!

There are tried and true "rules" to advertising and Claude's book is very good at laying those "rules" out in an easy to understand way. It is not the last book you should ever read on advertising but it can be used to IMMEDIATELY improve the response to YOUR advertising!

 I highly recommend this book to any small business that operates on a local level.

The $20 bucks you'll spend (at Amazon.com) on this book will be well worth it and if you actually put some of Claude's principles to work you could see a return on investment worth thousands of times the cost of this book! Claude has spent 10 years in the school of harsh reality and has tested and tweaked these methods for the survival of his own business.

Claude Whitacre is My Hero!

 An Incredibly Valuable Book!, January 19, 2010

By Mike McGroarty

The Unfair Advantage is an excellent book that every small business owner should have on their desk. Not their bookshelf, on the desk, and the pages should be dogeared from constantly refering to this book. All businesses need to and should advertise aggressively and this book really does give you an unfair advantage by teaching you how to craft your advetisements, and where and where not to place those advertisements. Advertising that doesn't work is expensive. Advertising that REALLY works is libertating and will take your business and your life to the next level and beyond.

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