Advertising and Marketing Ideas to Create Phenomenal Profits In YOUR Small Business

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1 The Best Information On Presenting Your Price...And Getting It ...Ever Written Wow! With a claim like that, I better not screw this up, Right? 300
2 The Most Profitable Age Group To Market To 422
3 “Why You Absolutely Should Offer Financing On Items Over A Couple Hundred Dollars” 283
4 Retail Is Dying! Sales Are Down! Abandon Ship!” 385
5 Nobody ever lays on their deathbed regretting that they didn't spend more time at the office 388
6 “Big Rocks – Little Rocks, And The Marketing Lesson They Teach” 327
7 “What I Learned From The World’s Greatest Life Insurance Salesman” 495
8 “The Big Benefit Of Studying Other Businesses” 298
9 “The Best And Quickest Way To Hire A Great Employee” 310
10 ““Why K-Mart And JC Penney Are In Serious Trouble” 445
11 “What Business Feeds Your Business?” 282
12 ““The Perfect Time For Your Customer To See Your Ad” 283
13 ““How To Match Your Offer To Your Market For Absolutely Guaranteed Profits”” 287
14 “How To Boost Your Profits Selling Air” 338
15 “The 80/20 Rule Revisited” 355
16 “What Do You Do When A Customer Won’t Stay On The Subject. Or Wants To Keep Talking About Her Cat Having Kittens” 286
17 “The Secret All Great Marketing Gurus Use To Guarantee Their Business Growth” 312
18 “Market Research VS Testing” 326
19 “The Real Reason People Buy Almost Anything, And How You Can Profit From It” 298
20 “The Irresistible Force That Becomes Your Secret Weapon In Selling” 288
21 “One Big Secret That All Superstar Salespeople Share" 353
22 The Secret Of Guaranteeing That The Customer Won’t Walk Away When You Are Showing Them A High End Product. 310
23 “80% Of The Sale Is Made In The First 5 Minutes. Here Are The Secrets Handed To You On A Silver Platter!” 300
24 “The Secret About The Secret To Success” 288
25 ”When To Advertise For Greatest Results” 298
26 “How To Use TOMA Ads To Create Phenomenal Profits In Your Business” 331
27 How to use “Psst! I’ve Got A Secret” in your marketing 294
28 “How To Make Your Store The Only Choice In The Customer’’s Mind” 297
29 “Here Is The Sure Sign That You Absolutely Should Raise Your Prices” 335
30 “How To Position Your Advertising Offer As A Reward”” 283
31 “Radio Advertising To Create An Avalanche Of Profits!” 355
32 How To Give The World’s Greatest Sales Presentation For Only 49 Cents 282
33 “I got the scoop on Newspaper Advertising, and it ain’t pretty!” 290
34 “The Biggest Single Marketing and Advertising Advantage You Have Over All Your Competition…And how To Use It To Send Your Profits Straight Up!” 279
35 “How To Close 95% Of Your Product Demonstrations”. Or “What My Dad Taught Me About Fishing” 312
36 “How To Sell When They Are Not Ready To Buy” 294
37 “Another Way To Double Your Sales In The Next 30 Seconds!” 284
 

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Reviews from Amazon.com.

Your Survival Guide to Ad Reps Who Don't Know Any Better!, January 23, 2010

By Gloria Steinman "Obsessive Compulsive Book Re... (Sandusky, OH)

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If you have ever been approached by an ad rep, you know the feeling of confusion and frustration. They tell you how much your business will increase and how you will get SOOO many new customers. Then you run the ad, nothing happens, and the rep comes back and tells you to run it again to see if it works next time. Surely if you continue to run the ad SOMETHING will happen!

After months of spending hundreds or even thousands of dollars, many business will throw up their hands and proclaim "ADVERTISING JUST DOESN'T WORK!"

 But what you don't know, and to be honest the ad rep doesn't know it either, is that the simple act of purchasing an ad does not mean you will get a response!

There are tried and true "rules" to advertising and Claude's book is very good at laying those "rules" out in an easy to understand way. It is not the last book you should ever read on advertising but it can be used to IMMEDIATELY improve the response to YOUR advertising!

 I highly recommend this book to any small business that operates on a local level.

The $20 bucks you'll spend (at Amazon.com) on this book will be well worth it and if you actually put some of Claude's principles to work you could see a return on investment worth thousands of times the cost of this book! Claude has spent 10 years in the school of harsh reality and has tested and tweaked these methods for the survival of his own business.

Claude Whitacre is My Hero!

 An Incredibly Valuable Book!, January 19, 2010

By Mike McGroarty

The Unfair Advantage is an excellent book that every small business owner should have on their desk. Not their bookshelf, on the desk, and the pages should be dogeared from constantly refering to this book. All businesses need to and should advertise aggressively and this book really does give you an unfair advantage by teaching you how to craft your advetisements, and where and where not to place those advertisements. Advertising that doesn't work is expensive. Advertising that REALLY works is libertating and will take your business and your life to the next level and beyond.

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