Advertising and Marketing Ideas to Create Phenomenal Profits In YOUR Small Business

”When To Advertise For Greatest Results” PDF Print E-mail

”When To Advertise For Greatest Results”

 

When should you advertise? When your customers want to buy and are best able to buy.

Wealthy people have learned how to keep some of their money. They will see you pretty much whenever they want to. But most people live on 100% of their income. In other words, after bills are paid, they spend their money until it’s gone. Then they get their next check, and it starts over again.

 

People will tend to buy when they feel like they have extra money. This is right after they get paid, usually. Most people get paid either twice a month or every Friday.

 

We run our Radio ad on Thursday night, All day Friday, and Saturday morning. Why? Because this is either just before, or just after most people get paid. Amazingly, having $500 in your pocket makes you feel like you have money. Having it in Mutual Funds...does not.

We also only run radio ads on Saturday until noon, and we close at 2PM. We’re closed Sunday.

 

Do you have an offer that appeals to older or retired customers? Then I would advertise it right at the beginning of the month. They just received their monthly check, and are raring to go! We came to this conclusion after tracking our monthly sales. The first week of the month usually has the strongest sales, then there is another surge at the middle of the month, and a dip towards the end. It happens every month.

You may think “Well, then we should advertise during the Dips! That’s when we need to advertise” . That would be wrong.

You advertise when it’s the most profitable.

So we “Bunch” our ads at the times when people tend to get paid. Food for thought.
 

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Reviews from Amazon.com.

Your Survival Guide to Ad Reps Who Don't Know Any Better!, January 23, 2010

By Gloria Steinman "Obsessive Compulsive Book Re... (Sandusky, OH)

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If you have ever been approached by an ad rep, you know the feeling of confusion and frustration. They tell you how much your business will increase and how you will get SOOO many new customers. Then you run the ad, nothing happens, and the rep comes back and tells you to run it again to see if it works next time. Surely if you continue to run the ad SOMETHING will happen!

After months of spending hundreds or even thousands of dollars, many business will throw up their hands and proclaim "ADVERTISING JUST DOESN'T WORK!"

 But what you don't know, and to be honest the ad rep doesn't know it either, is that the simple act of purchasing an ad does not mean you will get a response!

There are tried and true "rules" to advertising and Claude's book is very good at laying those "rules" out in an easy to understand way. It is not the last book you should ever read on advertising but it can be used to IMMEDIATELY improve the response to YOUR advertising!

 I highly recommend this book to any small business that operates on a local level.

The $20 bucks you'll spend (at Amazon.com) on this book will be well worth it and if you actually put some of Claude's principles to work you could see a return on investment worth thousands of times the cost of this book! Claude has spent 10 years in the school of harsh reality and has tested and tweaked these methods for the survival of his own business.

Claude Whitacre is My Hero!

 An Incredibly Valuable Book!, January 19, 2010

By Mike McGroarty

The Unfair Advantage is an excellent book that every small business owner should have on their desk. Not their bookshelf, on the desk, and the pages should be dogeared from constantly refering to this book. All businesses need to and should advertise aggressively and this book really does give you an unfair advantage by teaching you how to craft your advetisements, and where and where not to place those advertisements. Advertising that doesn't work is expensive. Advertising that REALLY works is libertating and will take your business and your life to the next level and beyond.

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