Advertising and Marketing Ideas to Create Phenomenal Profits In YOUR Small Business

“The Secret All Great Marketing Gurus Use To Guarantee Their Business Growth” PDF Print E-mail

“The Secret All Great Marketing Gurus Use To Guarantee Their Business Growth”

 

The one constant I see with Marketers I study is this: They all have a newsletter (usually monthly) that they send to their best customers. They always put an offer or two in with the newsletter...and it’s always profitable.

The biggest strength you have, as an independent Entrepreneur, is the relationship you have qwith your customers.

Constant contact with your customer base lets them know that you are there, ready to serve.

And nothing puts you in the customer’s mind like a newsletter.

Nothing puts you ahead of any competition or bulletproofs you from shopping, like a customer newsletter.
 

Get Your Free Copy Of My Book! Your link to download the book will be sent by e-mail. As a Special Gift, you'll also get a FREE subscription to my "Claude Whitacre’s Weekly Marketing Tips". A nugget of Marketing Gold in every tip.

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Reviews from Amazon.com.

Your Survival Guide to Ad Reps Who Don't Know Any Better!, January 23, 2010

By Gloria Steinman "Obsessive Compulsive Book Re... (Sandusky, OH)

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If you have ever been approached by an ad rep, you know the feeling of confusion and frustration. They tell you how much your business will increase and how you will get SOOO many new customers. Then you run the ad, nothing happens, and the rep comes back and tells you to run it again to see if it works next time. Surely if you continue to run the ad SOMETHING will happen!

After months of spending hundreds or even thousands of dollars, many business will throw up their hands and proclaim "ADVERTISING JUST DOESN'T WORK!"

 But what you don't know, and to be honest the ad rep doesn't know it either, is that the simple act of purchasing an ad does not mean you will get a response!

There are tried and true "rules" to advertising and Claude's book is very good at laying those "rules" out in an easy to understand way. It is not the last book you should ever read on advertising but it can be used to IMMEDIATELY improve the response to YOUR advertising!

 I highly recommend this book to any small business that operates on a local level.

The $20 bucks you'll spend (at Amazon.com) on this book will be well worth it and if you actually put some of Claude's principles to work you could see a return on investment worth thousands of times the cost of this book! Claude has spent 10 years in the school of harsh reality and has tested and tweaked these methods for the survival of his own business.

Claude Whitacre is My Hero!

 An Incredibly Valuable Book!, January 19, 2010

By Mike McGroarty

The Unfair Advantage is an excellent book that every small business owner should have on their desk. Not their bookshelf, on the desk, and the pages should be dogeared from constantly refering to this book. All businesses need to and should advertise aggressively and this book really does give you an unfair advantage by teaching you how to craft your advetisements, and where and where not to place those advertisements. Advertising that doesn't work is expensive. Advertising that REALLY works is libertating and will take your business and your life to the next level and beyond.

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