Advertising and Marketing Ideas to Create Phenomenal Profits In YOUR Small Business

“What Do You Do When A Customer Won’t Stay On The Subject. Or Wants To Keep Talking About Her Cat Having Kittens” PDF Print E-mail

“What Do You Do When A Customer Won’t Stay On The Subject. Or Wants To Keep Talking About Her Cat Having Kittens”

 

Frankly, if I don’t have another customer to talk to, I’ll hear them out until they run out of wind. Five minutes taking about nothing can seem longer. Some people view retailers as their social life ( I have a few).

 

When someone insists on telling a story, or series of jokes, and I have other customers to help...and I want to get back on the subject of them buying my offer...I’ll say “That brings up a great point!…” and I just go right back to what we were talking about before we got sidetracked. It works every time.

Have you ever had a customer not want to leave the store after they buy (or don’t buy)? I like people the same as everyone, but sometimes people are lonely and just want to talk to someone. Again, I mean if there is someone else you need to talk to. I never want to be rude.

After someone talks about their dog, their sinus problems, and the price of gas, I’ll smile & say “Thanks for coming in. I hope I see you again”. almost always, they unconsciously know that that is the signal that the conversation is over. I do that on the phone too. “Well, thanks for calling. It was good talking to you”. It’’s very hard to keep talking after you hear that. But it doesn’t offend anyone.

 

Please use these as a last resort. Don’’t be rude. Okey Dokey?

 

 

 

 

 

 
 

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Reviews from Amazon.com.

Your Survival Guide to Ad Reps Who Don't Know Any Better!, January 23, 2010

By Gloria Steinman "Obsessive Compulsive Book Re... (Sandusky, OH)

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If you have ever been approached by an ad rep, you know the feeling of confusion and frustration. They tell you how much your business will increase and how you will get SOOO many new customers. Then you run the ad, nothing happens, and the rep comes back and tells you to run it again to see if it works next time. Surely if you continue to run the ad SOMETHING will happen!

After months of spending hundreds or even thousands of dollars, many business will throw up their hands and proclaim "ADVERTISING JUST DOESN'T WORK!"

 But what you don't know, and to be honest the ad rep doesn't know it either, is that the simple act of purchasing an ad does not mean you will get a response!

There are tried and true "rules" to advertising and Claude's book is very good at laying those "rules" out in an easy to understand way. It is not the last book you should ever read on advertising but it can be used to IMMEDIATELY improve the response to YOUR advertising!

 I highly recommend this book to any small business that operates on a local level.

The $20 bucks you'll spend (at Amazon.com) on this book will be well worth it and if you actually put some of Claude's principles to work you could see a return on investment worth thousands of times the cost of this book! Claude has spent 10 years in the school of harsh reality and has tested and tweaked these methods for the survival of his own business.

Claude Whitacre is My Hero!

 An Incredibly Valuable Book!, January 19, 2010

By Mike McGroarty

The Unfair Advantage is an excellent book that every small business owner should have on their desk. Not their bookshelf, on the desk, and the pages should be dogeared from constantly refering to this book. All businesses need to and should advertise aggressively and this book really does give you an unfair advantage by teaching you how to craft your advetisements, and where and where not to place those advertisements. Advertising that doesn't work is expensive. Advertising that REALLY works is libertating and will take your business and your life to the next level and beyond.

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