Advertising and Marketing Ideas to Create Phenomenal Profits In YOUR Small Business

“The 80/20 Rule Revisited” PDF Print E-mail

The 80/20 Rule Revisited”

 Several issues ago I talked about the 80/20 rule; where 80% of the results come from 20% of your efforts...80% of your profits come from 20% of your customers...80% of your sales are from 20% of your available inventory….and 20% of the population earns 80% of the wealth. It also includes the 50/5 rule; 5% of the people earn 50% of the money etc.

These ratios vary, but they are a consistently useful rule of thumb.

 

Here’s why I’m bringing this up again;

You can’t change the ratio. That doesn’t sound “fair” does it? The government tries.

They redistribute the wealth from the wealthy, and give some of it to the poorer people.

But the wealth still flows back to the wealthy. Why?

A little may be luck. Maybe you were born with the last name Trump, that may help. But for the other 99.999999% of us, wealth flows to people who consistently make good decisions about money, and can be trusted with large sums of money.

If you take your profits and re-invest back into your business, you’ll be wealthier tomorrow than the guy who used his profit to buy lottery tickets. In 5 years, these decisions will create a staggering gap between the informed and the ignorant (I’m talking about money, but it applies to every part of life)

 

Here’s a part of this idea that will be hard to accept. If you think like the 80% without money, you’ll never be in the top 20%.

If you share the beliefs (any beliefs about money) of the 80% that never get ahead, you cannot become one of the 20%.

 

Wealthy people (first generation wealthy) have made millions of small decisions in their life that , over time, create wealth. And 80% of the population have made millions of small decisions that, over time, reduce wealth.

 

An experiment was done in a furniture store. 80% of the sales were from 20% of the inventory of sofas. The store owner decided only to sell the most popular 20%. So he ordered more of them, and went to work.

 

What do you think the results were? 80% of those sales were from 20% of the now available inventory of sofas. This rule applies to any group, even a group of millionaires...20% of that group will make 80% of the money. (in the group) Weird right?

 

This is similar to the life expectancy charts the Life Insurance companies use. They don’t know if you will die this year...but they can tell you the percentage of people your age that will die, if the sample group is large enough.

 

Here’s another useful rule of thumb. You will earn the average income of your 5 closest friends. I’ve heard that for years from different speakers. I didn’t use to believe it. I do now.

 

The 80/20 rule is the same as it was 5,000 years ago, and will be the same 5,000 years in the future (OK, that last one was a guess)

The government won’t really affect this. The economy won’t. There will always be people that will get ahead and people who don’t.

So we really can’t change the 80/20 rule...

 

The only thing I know we can do is this;

 

We can change the group that we are in.

 

 

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Reviews from Amazon.com.

Your Survival Guide to Ad Reps Who Don't Know Any Better!, January 23, 2010

By Gloria Steinman "Obsessive Compulsive Book Re... (Sandusky, OH)

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If you have ever been approached by an ad rep, you know the feeling of confusion and frustration. They tell you how much your business will increase and how you will get SOOO many new customers. Then you run the ad, nothing happens, and the rep comes back and tells you to run it again to see if it works next time. Surely if you continue to run the ad SOMETHING will happen!

After months of spending hundreds or even thousands of dollars, many business will throw up their hands and proclaim "ADVERTISING JUST DOESN'T WORK!"

 But what you don't know, and to be honest the ad rep doesn't know it either, is that the simple act of purchasing an ad does not mean you will get a response!

There are tried and true "rules" to advertising and Claude's book is very good at laying those "rules" out in an easy to understand way. It is not the last book you should ever read on advertising but it can be used to IMMEDIATELY improve the response to YOUR advertising!

 I highly recommend this book to any small business that operates on a local level.

The $20 bucks you'll spend (at Amazon.com) on this book will be well worth it and if you actually put some of Claude's principles to work you could see a return on investment worth thousands of times the cost of this book! Claude has spent 10 years in the school of harsh reality and has tested and tweaked these methods for the survival of his own business.

Claude Whitacre is My Hero!

 An Incredibly Valuable Book!, January 19, 2010

By Mike McGroarty

The Unfair Advantage is an excellent book that every small business owner should have on their desk. Not their bookshelf, on the desk, and the pages should be dogeared from constantly refering to this book. All businesses need to and should advertise aggressively and this book really does give you an unfair advantage by teaching you how to craft your advetisements, and where and where not to place those advertisements. Advertising that doesn't work is expensive. Advertising that REALLY works is libertating and will take your business and your life to the next level and beyond.

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