Advertising and Marketing Ideas to Create Phenomenal Profits In YOUR Small Business

““How To Match Your Offer To Your Market For Absolutely Guaranteed Profits”” PDF Print E-mail

““How To Match Your Offer To Your Market For Absolutely Guaranteed Profits””

 

There are three components to every marketing system. The Offer, the Market, and the Media.

 

Here is a story. The names were changed because, frankly, I can’t remember them. The story goes that a Girlscout troup was selling Baby Ruth candy bars to raise money. The bars were $1. You could buy them for 65 cents locally, so there was a pricing problem.

But there was a premium attached to the candy bars. Every candy bar came with a $2 off coupon good at any Pizza Hut Pizza place.

 

The little Girlscout sold several boxes in one evening. Everyone she talked to ….bought.

 

The other kids sold a few to relatives and friends, but this one girl sold hundreds.

 

Why? She had a perfect offer. She had the perfect Market.

 

She simply stood outside the local Pizza Hut and sold a $2 coupon (which everyone would immediately use) for a dollar. And you got the Baby Ruth bar for free.

 

Think about that.

 

What is your perfect market?

The most universal answer is your high end customer list. They like you, trust you, know where you are, and are used to giving you money….it doesn’t get much better than that.

 

Who else could be a perfect market? What do people buy just before they buy your product?

 

We sell vacuum cleaners. People who just bought new carpet are certainly prospects. To a lesser degree, people who just bought a new home are prospects...after all, the carpet is new to them.

 

You can offer Gift Certificates at a huge discount to a local store that sells to your customers. For example, sell a $50 Gift Certificate for $20 to the carpet store if you sell vacuum cleaners. They can give them to their customers as a premium or gift. The customer comes into your store with three things; New carpet, A $50 Gift Certificate, and a need for what you sell. Try to NOT sell that person a new vacuum cleaner.

 

The best customers come from your high end customers. Your next best customers come from referrals from your best customers.

 

The December 2006 and January 2007 issues of this newsletter cover this in complete detail. You’ll see how to use Gift Certificates to generate strong referral sales. Just go to the Gold Member Site at www.unfairadvantageretail.com.

 

If you are reading this newsletter as a pass along, and are not a Gold Member, you can join for $5.95 for the first three months at that site. You will immediately get access to the archived newsletters.
 

Get Your Free Copy Of My Book! Your link to download the book will be sent by e-mail. As a Special Gift, you'll also get a FREE subscription to my "Claude Whitacre’s Weekly Marketing Tips". A nugget of Marketing Gold in every tip.

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Reviews from Amazon.com.

Your Survival Guide to Ad Reps Who Don't Know Any Better!, January 23, 2010

By Gloria Steinman "Obsessive Compulsive Book Re... (Sandusky, OH)

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If you have ever been approached by an ad rep, you know the feeling of confusion and frustration. They tell you how much your business will increase and how you will get SOOO many new customers. Then you run the ad, nothing happens, and the rep comes back and tells you to run it again to see if it works next time. Surely if you continue to run the ad SOMETHING will happen!

After months of spending hundreds or even thousands of dollars, many business will throw up their hands and proclaim "ADVERTISING JUST DOESN'T WORK!"

 But what you don't know, and to be honest the ad rep doesn't know it either, is that the simple act of purchasing an ad does not mean you will get a response!

There are tried and true "rules" to advertising and Claude's book is very good at laying those "rules" out in an easy to understand way. It is not the last book you should ever read on advertising but it can be used to IMMEDIATELY improve the response to YOUR advertising!

 I highly recommend this book to any small business that operates on a local level.

The $20 bucks you'll spend (at Amazon.com) on this book will be well worth it and if you actually put some of Claude's principles to work you could see a return on investment worth thousands of times the cost of this book! Claude has spent 10 years in the school of harsh reality and has tested and tweaked these methods for the survival of his own business.

Claude Whitacre is My Hero!

 An Incredibly Valuable Book!, January 19, 2010

By Mike McGroarty

The Unfair Advantage is an excellent book that every small business owner should have on their desk. Not their bookshelf, on the desk, and the pages should be dogeared from constantly refering to this book. All businesses need to and should advertise aggressively and this book really does give you an unfair advantage by teaching you how to craft your advetisements, and where and where not to place those advertisements. Advertising that doesn't work is expensive. Advertising that REALLY works is libertating and will take your business and your life to the next level and beyond.

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