Advertising and Marketing Ideas to Create Phenomenal Profits In YOUR Small Business

“What Business Feeds Your Business?” PDF Print E-mail

“What Business Feeds Your Business?”

 

Some of these are easy to pick out. A carpet cleaning business refers customers to us every week. A carpet store could feed our business (of selling vacuum cleaners). A carpet cleaning business would (and does) feed our business.

 

But the business that was being talked about at the bootcamp was the information business.

 

No matter what you sell...no matter what service you offer...there is at least one information product out there talking about it. There are books, CDs, DVDs, seminars, websites, forums, consumer groups, collectors, and a complete sub-culture of people thinking about your product or service right this very minute.

 

Do you sell cleaning products? Have you written any articles about how to use them effectively? Do you sell kites? How about a short book about the history of kites and the different types of kites? A short DVD showing how to control a kite. A short DVD on “The 7 Most Important Features To Look For When Buying A New….” . You could apply this to any product.

You can offer this DVD (as an example) for a few dollars on a website. You could run tiny display ads offering the DVD for free locally, and driving the customer to your website to get it. Of course, you would follow up with a Gift Certificate good only at your store...and only for the DVD receiver.

This idea is absolutely positively guaranteed to be profitable.

 

You see… some buyers are impulsive; they come in and buy the first thing that makes sense. Others are more “research oriented”.

They want more information before they buy. There isn’t anything wrong with them getting that information from you, is there?

 

You will be the expert in the mind of the customer. They will seek out your advice about their need for your product.

 

You would be amazed the difference in person’s voice when they find out I wrote a book.

 

Writing a short informative book is less than $2 a copy. A DVD can be copied for $2. A CD for a buck or less. These “information products” give you expert status, drive customers into your store, and make price a non-issue.

 

When your doctor prescribes a bottle of pills, do you try to negotiate the price? Do you ask where you can get them the cheapest? No.

Because your doctor is giving you advice, not selling.

 

You don’t need to be a doctor to give advice.

Ever ask a waiter what they recommend? Ever ask the local landscaper what you should put in your garden to kill bugs? Do you try to negotiate the price of what he recommends? Nope.
 

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Reviews from Amazon.com.

Your Survival Guide to Ad Reps Who Don't Know Any Better!, January 23, 2010

By Gloria Steinman "Obsessive Compulsive Book Re... (Sandusky, OH)

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If you have ever been approached by an ad rep, you know the feeling of confusion and frustration. They tell you how much your business will increase and how you will get SOOO many new customers. Then you run the ad, nothing happens, and the rep comes back and tells you to run it again to see if it works next time. Surely if you continue to run the ad SOMETHING will happen!

After months of spending hundreds or even thousands of dollars, many business will throw up their hands and proclaim "ADVERTISING JUST DOESN'T WORK!"

 But what you don't know, and to be honest the ad rep doesn't know it either, is that the simple act of purchasing an ad does not mean you will get a response!

There are tried and true "rules" to advertising and Claude's book is very good at laying those "rules" out in an easy to understand way. It is not the last book you should ever read on advertising but it can be used to IMMEDIATELY improve the response to YOUR advertising!

 I highly recommend this book to any small business that operates on a local level.

The $20 bucks you'll spend (at Amazon.com) on this book will be well worth it and if you actually put some of Claude's principles to work you could see a return on investment worth thousands of times the cost of this book! Claude has spent 10 years in the school of harsh reality and has tested and tweaked these methods for the survival of his own business.

Claude Whitacre is My Hero!

 An Incredibly Valuable Book!, January 19, 2010

By Mike McGroarty

The Unfair Advantage is an excellent book that every small business owner should have on their desk. Not their bookshelf, on the desk, and the pages should be dogeared from constantly refering to this book. All businesses need to and should advertise aggressively and this book really does give you an unfair advantage by teaching you how to craft your advetisements, and where and where not to place those advertisements. Advertising that doesn't work is expensive. Advertising that REALLY works is libertating and will take your business and your life to the next level and beyond.

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