Advertising and Marketing Ideas to Create Phenomenal Profits In YOUR Small Business

“The Best And Quickest Way To Hire A Great Employee” PDF Print E-mail

“The Best And Quickest Way To Hire A Great Employee”

 

Have you ever gone through the process of hiring an employee? Isn’t it fun?

Want to shorten that process to a couple of phone calls?

 

Here is an idea that I overheard at the Workshop I went to (remember, these are mostly owners of highly successful companies. I was a fly on the wall).

 

Go to the want ads in your biggest paper. Get a paper that is a couple of weeks old. Call the company that is running an ad just like you would run. Ask for the names of the top four applicants that they didn’t hire.

 

What you’ll get are just the most qualified people for the job.

 

Why would the company help you? Because they are now helping the applicant find a job. It keeps the non-hires from calling them every day asking if they have an opening.

Personally, I thought it was genius.

Call a couple of companies and you’ll get all the qualified people you can use.
 

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Reviews from Amazon.com.

Your Survival Guide to Ad Reps Who Don't Know Any Better!, January 23, 2010

By Gloria Steinman "Obsessive Compulsive Book Re... (Sandusky, OH)

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If you have ever been approached by an ad rep, you know the feeling of confusion and frustration. They tell you how much your business will increase and how you will get SOOO many new customers. Then you run the ad, nothing happens, and the rep comes back and tells you to run it again to see if it works next time. Surely if you continue to run the ad SOMETHING will happen!

After months of spending hundreds or even thousands of dollars, many business will throw up their hands and proclaim "ADVERTISING JUST DOESN'T WORK!"

 But what you don't know, and to be honest the ad rep doesn't know it either, is that the simple act of purchasing an ad does not mean you will get a response!

There are tried and true "rules" to advertising and Claude's book is very good at laying those "rules" out in an easy to understand way. It is not the last book you should ever read on advertising but it can be used to IMMEDIATELY improve the response to YOUR advertising!

 I highly recommend this book to any small business that operates on a local level.

The $20 bucks you'll spend (at Amazon.com) on this book will be well worth it and if you actually put some of Claude's principles to work you could see a return on investment worth thousands of times the cost of this book! Claude has spent 10 years in the school of harsh reality and has tested and tweaked these methods for the survival of his own business.

Claude Whitacre is My Hero!

 An Incredibly Valuable Book!, January 19, 2010

By Mike McGroarty

The Unfair Advantage is an excellent book that every small business owner should have on their desk. Not their bookshelf, on the desk, and the pages should be dogeared from constantly refering to this book. All businesses need to and should advertise aggressively and this book really does give you an unfair advantage by teaching you how to craft your advetisements, and where and where not to place those advertisements. Advertising that doesn't work is expensive. Advertising that REALLY works is libertating and will take your business and your life to the next level and beyond.

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