Advertising and Marketing Ideas to Create Phenomenal Profits In YOUR Small Business

“Another Way To Double Your Sales In The Next 30 Seconds!” PDF Print E-mail

“Another Way To Double Your Sales In The Next 30 Seconds!”

After someone makes a hefty purchase in your store..what do you do? A smart thing would be to make another hefty sale, wouldn’t you agree?

We sell vacuum cleaners, ceiling fans, air purifiers, and heaters. We sell more, but these are our profit producing categories. After we sell a high end vacuum cleaner we ask “Did you say you have allergies? (if I remember that they did). May I show you something?” and I just lead them over to the air purifiers. And everyone that buys an air purifier or heater gets “May I show you something you may want to consider later?” and I take them to a high end vacuum cleaner. More than half the time they buy the second item right then. I don’t lead them to the second high ticket item until we ring up the first one. I want these to be two separate decisions (in the customer’s mind). I never want to lose the first sale because now they want to think about the whole thing.

Many times I just act like I’m giving them information. But “giving information “ easily turns into a full blown product demonstration.

Plus, I figure they got dressed up to go shopping. I may as well make it worth their time. (Snarky Claude)

 
 

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Reviews from Amazon.com.

Your Survival Guide to Ad Reps Who Don't Know Any Better!, January 23, 2010

By Gloria Steinman "Obsessive Compulsive Book Re... (Sandusky, OH)

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If you have ever been approached by an ad rep, you know the feeling of confusion and frustration. They tell you how much your business will increase and how you will get SOOO many new customers. Then you run the ad, nothing happens, and the rep comes back and tells you to run it again to see if it works next time. Surely if you continue to run the ad SOMETHING will happen!

After months of spending hundreds or even thousands of dollars, many business will throw up their hands and proclaim "ADVERTISING JUST DOESN'T WORK!"

 But what you don't know, and to be honest the ad rep doesn't know it either, is that the simple act of purchasing an ad does not mean you will get a response!

There are tried and true "rules" to advertising and Claude's book is very good at laying those "rules" out in an easy to understand way. It is not the last book you should ever read on advertising but it can be used to IMMEDIATELY improve the response to YOUR advertising!

 I highly recommend this book to any small business that operates on a local level.

The $20 bucks you'll spend (at Amazon.com) on this book will be well worth it and if you actually put some of Claude's principles to work you could see a return on investment worth thousands of times the cost of this book! Claude has spent 10 years in the school of harsh reality and has tested and tweaked these methods for the survival of his own business.

Claude Whitacre is My Hero!

 An Incredibly Valuable Book!, January 19, 2010

By Mike McGroarty

The Unfair Advantage is an excellent book that every small business owner should have on their desk. Not their bookshelf, on the desk, and the pages should be dogeared from constantly refering to this book. All businesses need to and should advertise aggressively and this book really does give you an unfair advantage by teaching you how to craft your advetisements, and where and where not to place those advertisements. Advertising that doesn't work is expensive. Advertising that REALLY works is libertating and will take your business and your life to the next level and beyond.

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