Advertising and Marketing Ideas to Create Phenomenal Profits In YOUR Small Business

“The Biggest Single Marketing and Advertising Advantage You Have Over All Your Competition…And how To Use It To Send Your Profits Straight Up!” PDF Print E-mail

“The Biggest Single Marketing and Advertising Advantage You Have Over All Your Competition…And how To Use It To Send Your Profits Straight Up!”

How To Create A Celebrity Public Personality…

What do Donald Trump, Dave Thomas, Richard Branson, and that crazy guy on TV that sells cars have in common?

They all use their image to increase the value of what they sell. They are “Business Personalities”. They use their personalities in their Marketing and advertising.

You are unique. No matter what you sell, or how much of a commodity it is, you are unique to your business.

People are fascinated by the lives of others. Think about this; What is fame? Being famous simply means that many people know who you are. It doesn’t mean that you’re talented, wonderful, or gifted…..just well known. And there is tremendous value in that. You can also be famous in a small niche or community. You can be a “local” celebrity.

The biggest asset you have in business is the relationship you have with your customers. You can strengthen that relationship by putting your image and personality into your ads. No a mug-shot, but a picture of you acting animated and conveying a message…like a picture of you pulling your hair out because of the “great deals” you have. A picture of you with a quote would work. Anything to convey a personality. Here are the benefits;

Your ads will be easier to remember

Your customers will be more interested in you

The most important thing…The customer will feel like they already know you and have a relationship with you. This makes the selling process much easier and FASTER.

Your Customer Newsletters will be more anticipated and read, Your ads will be more anticipated.

 

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Reviews from Amazon.com.

Your Survival Guide to Ad Reps Who Don't Know Any Better!, January 23, 2010

By Gloria Steinman "Obsessive Compulsive Book Re... (Sandusky, OH)

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If you have ever been approached by an ad rep, you know the feeling of confusion and frustration. They tell you how much your business will increase and how you will get SOOO many new customers. Then you run the ad, nothing happens, and the rep comes back and tells you to run it again to see if it works next time. Surely if you continue to run the ad SOMETHING will happen!

After months of spending hundreds or even thousands of dollars, many business will throw up their hands and proclaim "ADVERTISING JUST DOESN'T WORK!"

 But what you don't know, and to be honest the ad rep doesn't know it either, is that the simple act of purchasing an ad does not mean you will get a response!

There are tried and true "rules" to advertising and Claude's book is very good at laying those "rules" out in an easy to understand way. It is not the last book you should ever read on advertising but it can be used to IMMEDIATELY improve the response to YOUR advertising!

 I highly recommend this book to any small business that operates on a local level.

The $20 bucks you'll spend (at Amazon.com) on this book will be well worth it and if you actually put some of Claude's principles to work you could see a return on investment worth thousands of times the cost of this book! Claude has spent 10 years in the school of harsh reality and has tested and tweaked these methods for the survival of his own business.

Claude Whitacre is My Hero!

 An Incredibly Valuable Book!, January 19, 2010

By Mike McGroarty

The Unfair Advantage is an excellent book that every small business owner should have on their desk. Not their bookshelf, on the desk, and the pages should be dogeared from constantly refering to this book. All businesses need to and should advertise aggressively and this book really does give you an unfair advantage by teaching you how to craft your advetisements, and where and where not to place those advertisements. Advertising that doesn't work is expensive. Advertising that REALLY works is libertating and will take your business and your life to the next level and beyond.

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