Advertising and Marketing Ideas to Create Phenomenal Profits In YOUR Small Business

How To Give The World’s Greatest Sales Presentation For Only 49 Cents PDF Print E-mail

How To Give The World’s Greatest Sales Presentation For Only 49 Cents

As I may have told you before, we give away free annual tune-ups on our high end vacuum cleaners. We also let them borrow our commercial carpet cleaners free..forever.

There is a benefit to this that we didn’t see until a couple of years after we started the practice.

High end customers coming in the store for free services are happy grateful customers.

And if I happen to be giving a product demonstration when they come in, I always ask the person coming in “What kind of vacuum cleaner do you have?” and “Do you like it?”

Of course, they always say “Yes!” and gush over the vacuum cleaner. They do it out of a combination of genuine like for the vacuum and a sense of obligation to me.

This now happens more than half the time I’m giving a demonstration. And I’ve missed the sale in one of those instances...ever.

I told you this to show the incredible power of testimonials. The best testimonials are live, at the scene. The next best are recorded.

 

I’m duplicating the CDS now for 20 minutes of testimonials. The CDs cost me $495 per 1,000. So for 50 cents I can give a “Be-Back” a CD (I’m putting a $19.95 value on the label) and the can listen to it in the car. We currently get about 66% of our “Be-Backs” to actually come back. I wouldn’t be surprised if this CD shot that figure up to 90%.

This CD also has my recorder “Consumer Help Line”. That’s 6 minutes of me talking about our products.
 

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Reviews from Amazon.com.

Your Survival Guide to Ad Reps Who Don't Know Any Better!, January 23, 2010

By Gloria Steinman "Obsessive Compulsive Book Re... (Sandusky, OH)

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If you have ever been approached by an ad rep, you know the feeling of confusion and frustration. They tell you how much your business will increase and how you will get SOOO many new customers. Then you run the ad, nothing happens, and the rep comes back and tells you to run it again to see if it works next time. Surely if you continue to run the ad SOMETHING will happen!

After months of spending hundreds or even thousands of dollars, many business will throw up their hands and proclaim "ADVERTISING JUST DOESN'T WORK!"

 But what you don't know, and to be honest the ad rep doesn't know it either, is that the simple act of purchasing an ad does not mean you will get a response!

There are tried and true "rules" to advertising and Claude's book is very good at laying those "rules" out in an easy to understand way. It is not the last book you should ever read on advertising but it can be used to IMMEDIATELY improve the response to YOUR advertising!

 I highly recommend this book to any small business that operates on a local level.

The $20 bucks you'll spend (at Amazon.com) on this book will be well worth it and if you actually put some of Claude's principles to work you could see a return on investment worth thousands of times the cost of this book! Claude has spent 10 years in the school of harsh reality and has tested and tweaked these methods for the survival of his own business.

Claude Whitacre is My Hero!

 An Incredibly Valuable Book!, January 19, 2010

By Mike McGroarty

The Unfair Advantage is an excellent book that every small business owner should have on their desk. Not their bookshelf, on the desk, and the pages should be dogeared from constantly refering to this book. All businesses need to and should advertise aggressively and this book really does give you an unfair advantage by teaching you how to craft your advetisements, and where and where not to place those advertisements. Advertising that doesn't work is expensive. Advertising that REALLY works is libertating and will take your business and your life to the next level and beyond.

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