Advertising and Marketing Ideas to Create Phenomenal Profits In YOUR Small Business

“How To Position Your Advertising Offer As A Reward”” PDF Print E-mail

“How To Position Your Advertising Offer As A Reward””

 

One of the strongest ways to write a headline for an ad is to position your offer as something the buyer has earned. Something they deserve. A reward. I like the word “entitled”.

I even use it in my product demonstrations. We have older people come in my store and look at our vacuum cleaners. A common theme is “We’re getting older. We don’t have that much time left, so we don’t need anything fancy”. I hear that several times a month.

So I say “Sir, you’ve been working hard for the last 70 years, am I right? You are entitled to something better”.

It’’s really hard to say “No” to something you’re “entitled to”.

 

Back to ad headlines.

 

You can start the headline (any headline really) with “They Finally Listened To You!”

 

Think about that headline. Who are “They”? The same “they” that the reader has blamed for everything bad in their life. Very powerful word. “Finally” means that this product was anticipated. It was something worth waiting for. “Listened To You”. How many people feel they aren’t listened to...that their opinion isn’t valued? Plenty. This is a very strong way to start a headline. You can even use it as a pre-headline. In smaller letters just above the mail headline. Great idea.

 

How about “Isn’t It About Time Someone……”

 

This is a conversational way of leading into the headline and it accomplishes plenty.

Haven’t you heard this throughout your life;

“It’s about time somebody did something about (whatever)” ?

 

“About time” sounds like the real solution to a vexing problem, doesn't it?

 

“Isn’t It About Time Someone Gave Us An 8 Pound Vacuum Cleaner That Could Pick Up That Embarrassing Pet hair?”

 

“Gave Us” is also a key idea.

“Sold Us” would kill the sale.

“Invented For Us” is better.

 

But “Gave Us” sounds like a real favor...a present...that you are entitled to….

 

“An 8 Pound Vacuum Cleaner That Could Pick Up..” gives the reader a clue to what you sell. Even “8 pound vacuum cleaner” is a benefit.

“Embarrassing pet hair” defines a common problem...and “Embarrassing” is a nerve word that aggravates the problem of pet hair and makes the problem stronger in the reader’s mind.
 

Get Your Free Copy Of My Book! Your link to download the book will be sent by e-mail. As a Special Gift, you'll also get a FREE subscription to my "Claude Whitacre’s Weekly Marketing Tips". A nugget of Marketing Gold in every tip.

First Name
Primary Email


Of course, you can cancel anytime with one click of the mouse. We never sell your information, I promise.

Reviews from Amazon.com.

Your Survival Guide to Ad Reps Who Don't Know Any Better!, January 23, 2010

By Gloria Steinman "Obsessive Compulsive Book Re... (Sandusky, OH)

Amazon Verified Purchase(What's this?)

If you have ever been approached by an ad rep, you know the feeling of confusion and frustration. They tell you how much your business will increase and how you will get SOOO many new customers. Then you run the ad, nothing happens, and the rep comes back and tells you to run it again to see if it works next time. Surely if you continue to run the ad SOMETHING will happen!

After months of spending hundreds or even thousands of dollars, many business will throw up their hands and proclaim "ADVERTISING JUST DOESN'T WORK!"

 But what you don't know, and to be honest the ad rep doesn't know it either, is that the simple act of purchasing an ad does not mean you will get a response!

There are tried and true "rules" to advertising and Claude's book is very good at laying those "rules" out in an easy to understand way. It is not the last book you should ever read on advertising but it can be used to IMMEDIATELY improve the response to YOUR advertising!

 I highly recommend this book to any small business that operates on a local level.

The $20 bucks you'll spend (at Amazon.com) on this book will be well worth it and if you actually put some of Claude's principles to work you could see a return on investment worth thousands of times the cost of this book! Claude has spent 10 years in the school of harsh reality and has tested and tweaked these methods for the survival of his own business.

Claude Whitacre is My Hero!

 An Incredibly Valuable Book!, January 19, 2010

By Mike McGroarty

The Unfair Advantage is an excellent book that every small business owner should have on their desk. Not their bookshelf, on the desk, and the pages should be dogeared from constantly refering to this book. All businesses need to and should advertise aggressively and this book really does give you an unfair advantage by teaching you how to craft your advetisements, and where and where not to place those advertisements. Advertising that doesn't work is expensive. Advertising that REALLY works is libertating and will take your business and your life to the next level and beyond.

Click Here To More...