Advertising and Marketing Ideas to Create Phenomenal Profits In YOUR Small Business

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# Article Title Hits
1 “The Power Of The Price Tag” 322
2 What Is Advertising? 307
3 “A Big Mistake Retailers Make In Their Advertising….And The Solution.” 302
4 “The Amazing Truth About Your Local Competition” 334
5 “The Biggest Way That Retailers And Small Business Owners Kill Sales” 276
6 “Should You Give Product Numbers To Shoppers?” 322
7 Why “You’re The World’s Greatest Vacuum Cleaner Salesman” Isn’t A Compliment. 333
8 “A Great Offer Beats A Great Price” - Claude 317
9 “Should You Put Prices In Your Retail Advertising?” 336
10 “Politics can cut your business in Half!. Here’s how to avoid it”” 301
11 Claude, Your Ads Are Productive, But They Seem Kind Of “Hypey”. Can’t I Just Say What They Get & How Much?” 289
12 “How To Instantly Increase Your Sales And Profits By At Least 20%” 289
13 “The Top Five Ways For Retailers And Small Business Owners To Thrive During A Recession” 273
14 “How To Make Your Product The One Product Your Customer Wants To Buy” 347
15 “What McDonalds Teaches Us About Selling To Our Customers” 326
16 “Major Mistakes In Advertising That Are Costing You Money” 319
17 “The Single Most Profitable Closing Technique In The History Of The World” 263
18 “The Single Biggest Mistake Made In Marketing, By All Of Us” 364
19 “How To Never Have Your Customer Ask For A Better Deal” 291
20 Do You Need The Internet As A Retailer? 287
21 “Is Independent Retail In Trouble? And What Can We do To Reverse The Trend”? 272
22 “The Best Format To Use...If You Are Going To Use Direct Mail” 340
23 “If You Are Looking To Hire Someone...You Need To Know THIS” 305
24 “How To Instantly Boost Your Small Business Sales By 38% Without Any Cost” 277
25 “How To Get A Master’s Degree In Retail Marketing” 275
26 “How To Guarantee That Your Prospects Are Paying Rapt Attention To Your Every Word” 276
27 “The Single Biggest Mistake Made In Marketing, By All Of Us” 340
28 “How To Never Have Your Customer Ask For A Better Deal” 251
29 Sending voicemail blasts to your customers or to all local residents. 272
30 “If You Are Looking To Hire Someone...You Need To Know THIS” 271
31 “How To Instantly Boost Your Retail Or Small Business Sales By 38% Without Any Cost” 281
32 “The Voice-Mail Blasts Re-visited” 299
33 “The Single Biggest Marketing Idea I Learned At The Vacuum Dealer Trade Association Las Vegas Trade Show” 276
34 “A Source Of Fantastic Business Referrals That Is Right Under Your Nose” 284
35 “Where To Find People Who Must Buy From Your MarketingBusiness” 285
36 A Marketing Idea That I’m Using To Create Wealth. Membership Sites 275
37 “How Giving Bribes For Purchases Can Make Your Competition Irrelevant” 302
38 “How A Voice Mail Blast To Your Customer List Can Send Your Sales Through The Roof!” 330
39 “The Secret Of Great AdvertisingHeadlines” 286
40 “This MarketingProgram Puts Eager Buying Customers In Your Retail Store At Almost No Cost...Guaranteed!” 275
 

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Reviews from Amazon.com.

Your Survival Guide to Ad Reps Who Don't Know Any Better!, January 23, 2010

By Gloria Steinman "Obsessive Compulsive Book Re... (Sandusky, OH)

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If you have ever been approached by an ad rep, you know the feeling of confusion and frustration. They tell you how much your business will increase and how you will get SOOO many new customers. Then you run the ad, nothing happens, and the rep comes back and tells you to run it again to see if it works next time. Surely if you continue to run the ad SOMETHING will happen!

After months of spending hundreds or even thousands of dollars, many business will throw up their hands and proclaim "ADVERTISING JUST DOESN'T WORK!"

 But what you don't know, and to be honest the ad rep doesn't know it either, is that the simple act of purchasing an ad does not mean you will get a response!

There are tried and true "rules" to advertising and Claude's book is very good at laying those "rules" out in an easy to understand way. It is not the last book you should ever read on advertising but it can be used to IMMEDIATELY improve the response to YOUR advertising!

 I highly recommend this book to any small business that operates on a local level.

The $20 bucks you'll spend (at Amazon.com) on this book will be well worth it and if you actually put some of Claude's principles to work you could see a return on investment worth thousands of times the cost of this book! Claude has spent 10 years in the school of harsh reality and has tested and tweaked these methods for the survival of his own business.

Claude Whitacre is My Hero!

 An Incredibly Valuable Book!, January 19, 2010

By Mike McGroarty

The Unfair Advantage is an excellent book that every small business owner should have on their desk. Not their bookshelf, on the desk, and the pages should be dogeared from constantly refering to this book. All businesses need to and should advertise aggressively and this book really does give you an unfair advantage by teaching you how to craft your advetisements, and where and where not to place those advertisements. Advertising that doesn't work is expensive. Advertising that REALLY works is libertating and will take your business and your life to the next level and beyond.

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