Advertising and Marketing Ideas to Create Phenomenal Profits In YOUR Small Business

“The Secret Of Great AdvertisingHeadlines” PDF Print E-mail

“The Secret Of Great AdvertisingHeadlines”

 

Why do I continuously harp about the importance of your headline in your advertising?

Your headline is the part of the advertising that grabs the reader’s attention & makes them want to read your ad.

 

Your reader (or in radio ..listener) isn’t waiting to hear your ad. Their thoughts are miles away from your message.

You need to grab their attention.

 

You can do that with a loud noise...and that will last for about a tenth of a second.

 

You can say their name. That always gets their attention. But on radio? In the newspaper? Not practical.

 

You can say a word or phrase that directly applies to them...There! Now we’re cooking!

 

If you want to sell a product to diabetics…….

Just having the word “diabetes”” in the headline will get their attention.

 

If the husband just said to the wife ““We’re getting rid of that stupid cat...look at the cat hair everywhere!”…..then the word “Cat hair” or “pet hair” will get their attention.

 

The key is...the headline has to directly apply to them.

 

So if you are going to set up the “voice mail system” I just told you about...remember that the short little ads must have a strong headline to work.
 

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Reviews from Amazon.com.

Your Survival Guide to Ad Reps Who Don't Know Any Better!, January 23, 2010

By Gloria Steinman "Obsessive Compulsive Book Re... (Sandusky, OH)

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If you have ever been approached by an ad rep, you know the feeling of confusion and frustration. They tell you how much your business will increase and how you will get SOOO many new customers. Then you run the ad, nothing happens, and the rep comes back and tells you to run it again to see if it works next time. Surely if you continue to run the ad SOMETHING will happen!

After months of spending hundreds or even thousands of dollars, many business will throw up their hands and proclaim "ADVERTISING JUST DOESN'T WORK!"

 But what you don't know, and to be honest the ad rep doesn't know it either, is that the simple act of purchasing an ad does not mean you will get a response!

There are tried and true "rules" to advertising and Claude's book is very good at laying those "rules" out in an easy to understand way. It is not the last book you should ever read on advertising but it can be used to IMMEDIATELY improve the response to YOUR advertising!

 I highly recommend this book to any small business that operates on a local level.

The $20 bucks you'll spend (at Amazon.com) on this book will be well worth it and if you actually put some of Claude's principles to work you could see a return on investment worth thousands of times the cost of this book! Claude has spent 10 years in the school of harsh reality and has tested and tweaked these methods for the survival of his own business.

Claude Whitacre is My Hero!

 An Incredibly Valuable Book!, January 19, 2010

By Mike McGroarty

The Unfair Advantage is an excellent book that every small business owner should have on their desk. Not their bookshelf, on the desk, and the pages should be dogeared from constantly refering to this book. All businesses need to and should advertise aggressively and this book really does give you an unfair advantage by teaching you how to craft your advetisements, and where and where not to place those advertisements. Advertising that doesn't work is expensive. Advertising that REALLY works is libertating and will take your business and your life to the next level and beyond.

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