Advertising and Marketing Ideas to Create Phenomenal Profits In YOUR Small Business

“How A Voice Mail Blast To Your Customer List Can Send Your Sales Through The Roof!” PDF Print E-mail

How A Voice Mail Blast To Your Customer List Can Send Your Sales Through The Roof!”

 

Would you like to call your customers on the phone & give them an irresistible offer to come in and buy? Would you make those calls yourself? Of course not! Most retailers would rater get a root canal from a blind dentist than make phone calls to customers.

 

This next idea was presented at a marketing seminar that I missed. But I paid $600 for the recording of the seminar.

 

This idea was presented by a retailer that sold men’s suits. But it will work just as well with any type of small business.

 

You can record a short message ...coming from you. Then automatically have that call sent to every one of your customers for less than 3 cents each. I’m not kidding.

 

The speaker at the seminar was telling about a service that gives a wholesale rate for these calls. In fact, you can re-sell this service for twice as much. I’m giving you the location of the lowest priced wholesale service.

 

It’s www.xmvoice.com.

 

I can hear the questions welling up in your brain right now.

 

“Claude, Don’t people the getting recorded messages?” The answer is Yes. I know I hate getting them. Here is the secret of this whole idea. These messages...your messages…

Are only being left if nobody picks up the phone. These will only go to voicemail. The customer will think you called them personally...and they just missed your call.

Wow.

If you like, of course, you can have the messages also go to anyone who picks up the phone, but I wouldn’t recommend it.

 

These messages are left at a cost of 2-3 cents a completed call. Busy signals don’t count...and if someone picks up the phone...it doesn’t count. You are only paying for resulting completed messages. Sweet, eh?

 

Now here is the great part. You can even have this company get thousands of local phone numbers and have them call everyone in your area (you determine how big of an area) and the cost for this is just $99 for the first 50,000 numbers. The cost goes down from there.

 

So for less than a nickel each, you can call every one of your customers and have them hear about your latest Phenomenal Deal.

 

This Menswear retailer was sending one voicemail blast every month. Each one featured a different offer. He said that his average cost for the voice mail blast was $300 (he had a LARGE list, and is in a major city)...and every time he did this, his store did an additional $12,000 to $52,000 in high end sales.

 

This idea fairly screams for our attention, don’t you think?

 

“Claude, what if they pick up the phone?”

 

Then the company disconnects. And the customer’s caller ID will show the company’s phone number, not yours.

 

Contact these companies directly. No need to mention me...I’m not getting paid by them.

 

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Reviews from Amazon.com.

Your Survival Guide to Ad Reps Who Don't Know Any Better!, January 23, 2010

By Gloria Steinman "Obsessive Compulsive Book Re... (Sandusky, OH)

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If you have ever been approached by an ad rep, you know the feeling of confusion and frustration. They tell you how much your business will increase and how you will get SOOO many new customers. Then you run the ad, nothing happens, and the rep comes back and tells you to run it again to see if it works next time. Surely if you continue to run the ad SOMETHING will happen!

After months of spending hundreds or even thousands of dollars, many business will throw up their hands and proclaim "ADVERTISING JUST DOESN'T WORK!"

 But what you don't know, and to be honest the ad rep doesn't know it either, is that the simple act of purchasing an ad does not mean you will get a response!

There are tried and true "rules" to advertising and Claude's book is very good at laying those "rules" out in an easy to understand way. It is not the last book you should ever read on advertising but it can be used to IMMEDIATELY improve the response to YOUR advertising!

 I highly recommend this book to any small business that operates on a local level.

The $20 bucks you'll spend (at Amazon.com) on this book will be well worth it and if you actually put some of Claude's principles to work you could see a return on investment worth thousands of times the cost of this book! Claude has spent 10 years in the school of harsh reality and has tested and tweaked these methods for the survival of his own business.

Claude Whitacre is My Hero!

 An Incredibly Valuable Book!, January 19, 2010

By Mike McGroarty

The Unfair Advantage is an excellent book that every small business owner should have on their desk. Not their bookshelf, on the desk, and the pages should be dogeared from constantly refering to this book. All businesses need to and should advertise aggressively and this book really does give you an unfair advantage by teaching you how to craft your advetisements, and where and where not to place those advertisements. Advertising that doesn't work is expensive. Advertising that REALLY works is libertating and will take your business and your life to the next level and beyond.

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