Advertising and Marketing Ideas to Create Phenomenal Profits In YOUR Small Business

“A Source Of Fantastic Business Referrals That Is Right Under Your Nose” PDF Print E-mail

“A Source Of Fantastic Business Referrals That Is Right Under Your Nose”

 

Do you have employees?

Do you offer them a store discount?

Do you have an incentive for them to bring in referrals?

 

We used to sell in-home. We had 5 people working in the office that were not salespeople. They would get commissions for any sales they refered or people they recommended that actually set an appointment and bought. A commission isn’t necessary. Any reward will do. Even a contest where the top “Referrer” gets a prize.

 

A Doctor had two receptionists. (This is a real example, but the names escape me)

 

They each got a free corvette on a monthly lease. The condition? They had to refer at least two new patients to the doctor every month. Miss a month, and the car is gone.

They never missed a month.

One of the main ways car dealers make sales is from the new car salesperson. Every new guy will bring along several friends and relatives that will buy right away...mostly because the new guy gets a commission.

 

I used to work with a vacuum cleaner distributor that only had one way to make sales.

He would hire a group of new salespeople, let them “practice” on a few relatives & friends, and collect the resulting sales. Most salespeople didn’t last long anyway. In-home door to door selling is tough on most people.

 

I think in the 25 years I knew this distributor, he kept a total of 4 or 5 people beyond six months. ….out of thousands. The “New people sales” fed his business.

 

Frankly, that kind of business would wear me down. But the lesson is clear. New people and your current employees are a great source of business. This is business that should be expected. This source never occurs to most business owners. It should occur to you.
 

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Reviews from Amazon.com.

Your Survival Guide to Ad Reps Who Don't Know Any Better!, January 23, 2010

By Gloria Steinman "Obsessive Compulsive Book Re... (Sandusky, OH)

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If you have ever been approached by an ad rep, you know the feeling of confusion and frustration. They tell you how much your business will increase and how you will get SOOO many new customers. Then you run the ad, nothing happens, and the rep comes back and tells you to run it again to see if it works next time. Surely if you continue to run the ad SOMETHING will happen!

After months of spending hundreds or even thousands of dollars, many business will throw up their hands and proclaim "ADVERTISING JUST DOESN'T WORK!"

 But what you don't know, and to be honest the ad rep doesn't know it either, is that the simple act of purchasing an ad does not mean you will get a response!

There are tried and true "rules" to advertising and Claude's book is very good at laying those "rules" out in an easy to understand way. It is not the last book you should ever read on advertising but it can be used to IMMEDIATELY improve the response to YOUR advertising!

 I highly recommend this book to any small business that operates on a local level.

The $20 bucks you'll spend (at Amazon.com) on this book will be well worth it and if you actually put some of Claude's principles to work you could see a return on investment worth thousands of times the cost of this book! Claude has spent 10 years in the school of harsh reality and has tested and tweaked these methods for the survival of his own business.

Claude Whitacre is My Hero!

 An Incredibly Valuable Book!, January 19, 2010

By Mike McGroarty

The Unfair Advantage is an excellent book that every small business owner should have on their desk. Not their bookshelf, on the desk, and the pages should be dogeared from constantly refering to this book. All businesses need to and should advertise aggressively and this book really does give you an unfair advantage by teaching you how to craft your advetisements, and where and where not to place those advertisements. Advertising that doesn't work is expensive. Advertising that REALLY works is libertating and will take your business and your life to the next level and beyond.

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