Advertising and Marketing Ideas to Create Phenomenal Profits In YOUR Small Business

Sending voicemail blasts to your customers or to all local residents. PDF Print E-mail

Sending voicemail blasts to your customers or to all local residents.

 

This company will send your voicemail to a list of customers or to as many names as you like. It’;s only a few cents per completed call. The single most important part of this is;

Only leave the message if they don’t pick up the phone.

 

If you deliver your sales message when they pick up, almost all will hang up, and a few will call & complain. But if you leave a message on their voicemail, the listener will think you were calling them live. Weird.

 

Gold Member Kevin Valenta used this service, and E-Mailed me the following;

 

Hi Claude

Here is a script for xmvoice for a blast sent to non customer list customers. May you critique it. (the company is www.xmvoice.com)

 

“Stay warm in your home and save money on your heating bill, listen to find out how.

This is Kevin from A to Z Vacuum in Endwell, I have a great new product that can easily and safely heat your home without installation.The Solar Comfort Infrared Heater is safe and plugs into a standard outlet.It can heat up to 800 square feet, for less than 18 cents per hour. The Solar Comfort has a 6 year bumper to bumper warranty. Find out how you can save money on your heating bill with the solar comfort infrared heater, stop in to A to Z Vacuum 2723 East Main St in Endwell across from Lupo’s Charpitand Mention this message for an additional $50 off.“

 

In my area the eden pure dealer started selling heaters 2 years ago and dominates the press and heater sales.I am not sure if my print ads should compare the two heaters and show how solar comfort is better since a lot of people already know about infrared heaters (attack edenpure). Or if I should stay with the approach that edenpure has been doing, advertising benefits of zone heating.I attached an ad that I have ran in a monthly coupon insert in the press, a 2x weekly ad (blue) and the new version of the 2x weekly ad (orange).

Any input is appreciated.

 

Kevin Valenta

 

My reply;

 

Kevin; The only change I would make is start with "This is Kevin from A-Z Vacuum. Sorry I missed you. Would you like to stay toasty warm in your home, and save money on your heating bills?" and the rest is fine.

Your print ad is great. Don't change anything. Claude
 

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Reviews from Amazon.com.

Your Survival Guide to Ad Reps Who Don't Know Any Better!, January 23, 2010

By Gloria Steinman "Obsessive Compulsive Book Re... (Sandusky, OH)

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If you have ever been approached by an ad rep, you know the feeling of confusion and frustration. They tell you how much your business will increase and how you will get SOOO many new customers. Then you run the ad, nothing happens, and the rep comes back and tells you to run it again to see if it works next time. Surely if you continue to run the ad SOMETHING will happen!

After months of spending hundreds or even thousands of dollars, many business will throw up their hands and proclaim "ADVERTISING JUST DOESN'T WORK!"

 But what you don't know, and to be honest the ad rep doesn't know it either, is that the simple act of purchasing an ad does not mean you will get a response!

There are tried and true "rules" to advertising and Claude's book is very good at laying those "rules" out in an easy to understand way. It is not the last book you should ever read on advertising but it can be used to IMMEDIATELY improve the response to YOUR advertising!

 I highly recommend this book to any small business that operates on a local level.

The $20 bucks you'll spend (at Amazon.com) on this book will be well worth it and if you actually put some of Claude's principles to work you could see a return on investment worth thousands of times the cost of this book! Claude has spent 10 years in the school of harsh reality and has tested and tweaked these methods for the survival of his own business.

Claude Whitacre is My Hero!

 An Incredibly Valuable Book!, January 19, 2010

By Mike McGroarty

The Unfair Advantage is an excellent book that every small business owner should have on their desk. Not their bookshelf, on the desk, and the pages should be dogeared from constantly refering to this book. All businesses need to and should advertise aggressively and this book really does give you an unfair advantage by teaching you how to craft your advetisements, and where and where not to place those advertisements. Advertising that doesn't work is expensive. Advertising that REALLY works is libertating and will take your business and your life to the next level and beyond.

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