Advertising and Marketing Ideas to Create Phenomenal Profits In YOUR Small Business

“How To Instantly Boost Your Small Business Sales By 38% Without Any Cost” PDF Print E-mail

“How To Instantly Boost Your Small Business Sales By 38% Without Any Cost”

 

One of the chief differences between millionaires and the rest of us (other than the money) is the language they use.

 

Let’s pretend that you sell vacuum cleaners; Do you sell “attachments” or “Tools”?

Tools cost more (in the customer’s mind).

 

Is the machine “Heavy”? “Bulky”? ..or “Substantial”. “Sturdy”. See the difference?

 

Is the roller brush “Wood” or “Eastern Hardrock Maple”? (don’t invent the truth)

 

The more descriptive you are of the product, the higher the value, in the customer’s eyes.

 

My favorite words;

“Recommend”. It sooo much better than “I think” or “You should buy this”. Recommend implies Authority. Who recommends? Experts.

 

“Popular”. As in “Let me show you our most popular machine”. Everyone wants to be popular. Half the battle in selling is convincing the buyer that everyone else wants what they are seeing.

 

“Maybe you shouldn’t””..as in “Maybe you shouldn’t spend this much money”” or Maybe this isn’t the right one for you”

This suggests that you are knowledgeable and you care about the customer. You are looking out for them. About half of all my presentation have some version of this.

 

Two words that will almost force agreement are “Obviously” and “Naturally”.

 

Try starting a sentence with these words and not agree with the statement. “Obviously, you want a vacuum that is easy to push, am I right?”. See?

 

Use “Obviously” and ““Naturally” sparingly, or you’ll sound like a pompous ass (believe me on that one).
 

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Reviews from Amazon.com.

Your Survival Guide to Ad Reps Who Don't Know Any Better!, January 23, 2010

By Gloria Steinman "Obsessive Compulsive Book Re... (Sandusky, OH)

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If you have ever been approached by an ad rep, you know the feeling of confusion and frustration. They tell you how much your business will increase and how you will get SOOO many new customers. Then you run the ad, nothing happens, and the rep comes back and tells you to run it again to see if it works next time. Surely if you continue to run the ad SOMETHING will happen!

After months of spending hundreds or even thousands of dollars, many business will throw up their hands and proclaim "ADVERTISING JUST DOESN'T WORK!"

 But what you don't know, and to be honest the ad rep doesn't know it either, is that the simple act of purchasing an ad does not mean you will get a response!

There are tried and true "rules" to advertising and Claude's book is very good at laying those "rules" out in an easy to understand way. It is not the last book you should ever read on advertising but it can be used to IMMEDIATELY improve the response to YOUR advertising!

 I highly recommend this book to any small business that operates on a local level.

The $20 bucks you'll spend (at Amazon.com) on this book will be well worth it and if you actually put some of Claude's principles to work you could see a return on investment worth thousands of times the cost of this book! Claude has spent 10 years in the school of harsh reality and has tested and tweaked these methods for the survival of his own business.

Claude Whitacre is My Hero!

 An Incredibly Valuable Book!, January 19, 2010

By Mike McGroarty

The Unfair Advantage is an excellent book that every small business owner should have on their desk. Not their bookshelf, on the desk, and the pages should be dogeared from constantly refering to this book. All businesses need to and should advertise aggressively and this book really does give you an unfair advantage by teaching you how to craft your advetisements, and where and where not to place those advertisements. Advertising that doesn't work is expensive. Advertising that REALLY works is libertating and will take your business and your life to the next level and beyond.

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