Advertising and Marketing Ideas to Create Phenomenal Profits In YOUR Small Business

“How To Instantly Increase Your Sales And Profits By At Least 20%” PDF Print E-mail

“How To Instantly Increase Your Sales And Profits By At Least 20%”

 

Months ago, I told you about buying furniture at Levin’s Furniture in North Canton, Ohio. My salesman’s name was Dan (honestly, I forget his last name now).

 

Well, we went back to see Dan. We needed a few pieces of furniture for our downstairs. Dan wasn’t in. But the young man I talked to heard my story (in abbreviated version) about how Dan sold us $24,000 in furniture, and that I show retailers how to make more money. I asked him what he thought the single most profitable thing Levin’s does……

 

“They give 20% more free furniture with every purchase”.

 

Think about this. Not 20% off….20% more.

 

In our store, we sell vacuum cleaners.

“Special sale. 20% More FREE! ““

 

The important point is, don’t turn this into a discount. And the best way to do that is….Give them a Gift Certificate for the 20%.

 

IMPORTANT; Don’t say it’s a Gift Certificate in the ad. They can just get their 20% in the store, at that time, if they like.

Saying “You get a Gift Certificate for 20% of your purchases” is a weak offer.

 

You also need to set a minimum. I recommend $250 or more. If they buy a bottle of something for $5, I don’t want to be giving a gift certificate for $1.00. This will also increase your average sale. “Sir, you’ll be very happy with your $169 vacuum cleaner. But if you get the next better model, you’ll get $50 in free merchandise. You can even take it with you today. How does that sound?”

 

That way;

There was no discount really given.

They must come back into your store.

The effect on sales is exactly the same as

a 20% discount….but you sold 20% more.

Many people won’t redeem their gift certificate...for even greater profit.

They may give the gift certificate to someone as a gift, so you get a new customer.

Our cost on a 20% greater purchase is very low. (A 20% more vacuum cleaner may actually cost 5% more)
 

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Reviews from Amazon.com.

Your Survival Guide to Ad Reps Who Don't Know Any Better!, January 23, 2010

By Gloria Steinman "Obsessive Compulsive Book Re... (Sandusky, OH)

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If you have ever been approached by an ad rep, you know the feeling of confusion and frustration. They tell you how much your business will increase and how you will get SOOO many new customers. Then you run the ad, nothing happens, and the rep comes back and tells you to run it again to see if it works next time. Surely if you continue to run the ad SOMETHING will happen!

After months of spending hundreds or even thousands of dollars, many business will throw up their hands and proclaim "ADVERTISING JUST DOESN'T WORK!"

 But what you don't know, and to be honest the ad rep doesn't know it either, is that the simple act of purchasing an ad does not mean you will get a response!

There are tried and true "rules" to advertising and Claude's book is very good at laying those "rules" out in an easy to understand way. It is not the last book you should ever read on advertising but it can be used to IMMEDIATELY improve the response to YOUR advertising!

 I highly recommend this book to any small business that operates on a local level.

The $20 bucks you'll spend (at Amazon.com) on this book will be well worth it and if you actually put some of Claude's principles to work you could see a return on investment worth thousands of times the cost of this book! Claude has spent 10 years in the school of harsh reality and has tested and tweaked these methods for the survival of his own business.

Claude Whitacre is My Hero!

 An Incredibly Valuable Book!, January 19, 2010

By Mike McGroarty

The Unfair Advantage is an excellent book that every small business owner should have on their desk. Not their bookshelf, on the desk, and the pages should be dogeared from constantly refering to this book. All businesses need to and should advertise aggressively and this book really does give you an unfair advantage by teaching you how to craft your advetisements, and where and where not to place those advertisements. Advertising that doesn't work is expensive. Advertising that REALLY works is libertating and will take your business and your life to the next level and beyond.

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