Advertising and Marketing Ideas to Create Phenomenal Profits In YOUR Small Business

“Politics can cut your business in Half!. Here’s how to avoid it”” PDF Print E-mail

“Politics can cut your business in Half!. Here’s how to avoid it””

 

I don’’t mean that the President can cut your business in half.

 

I’ve seen a few stores with ““Vote McCain!” in the window. And a few with “Vote Obama!”.

This is a mistake. Is it a mistake to feel passionately about your chosen candidate? Nope.

But I wouldn’t plaster it over your window or door. Here’s why;

If the person coming into your store agrees with you. You have gained little. But if the person disagree with you...they may not come in. They may start a discussion….that you can’t profit from.

 

I know...I know...most small business owners are Republican. But many of your customers are not. Don’t make the mistake.

 

Now, here is a time when you do state, in passionate terms, your political leanings….

When you are doing direct mail to a heavily Democratic or Republican group.

If you are doing direct mail to small business owners...most of tem are Republican. A short paragraph about the Evil Hillary will boost your response. “Birds of a feather” and all that.

But if you aren’t sure about their political leanings, stay away from it.

 

There are many ways to make money…”Pissing People Off” is not one of them.
 

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Reviews from Amazon.com.

Your Survival Guide to Ad Reps Who Don't Know Any Better!, January 23, 2010

By Gloria Steinman "Obsessive Compulsive Book Re... (Sandusky, OH)

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If you have ever been approached by an ad rep, you know the feeling of confusion and frustration. They tell you how much your business will increase and how you will get SOOO many new customers. Then you run the ad, nothing happens, and the rep comes back and tells you to run it again to see if it works next time. Surely if you continue to run the ad SOMETHING will happen!

After months of spending hundreds or even thousands of dollars, many business will throw up their hands and proclaim "ADVERTISING JUST DOESN'T WORK!"

 But what you don't know, and to be honest the ad rep doesn't know it either, is that the simple act of purchasing an ad does not mean you will get a response!

There are tried and true "rules" to advertising and Claude's book is very good at laying those "rules" out in an easy to understand way. It is not the last book you should ever read on advertising but it can be used to IMMEDIATELY improve the response to YOUR advertising!

 I highly recommend this book to any small business that operates on a local level.

The $20 bucks you'll spend (at Amazon.com) on this book will be well worth it and if you actually put some of Claude's principles to work you could see a return on investment worth thousands of times the cost of this book! Claude has spent 10 years in the school of harsh reality and has tested and tweaked these methods for the survival of his own business.

Claude Whitacre is My Hero!

 An Incredibly Valuable Book!, January 19, 2010

By Mike McGroarty

The Unfair Advantage is an excellent book that every small business owner should have on their desk. Not their bookshelf, on the desk, and the pages should be dogeared from constantly refering to this book. All businesses need to and should advertise aggressively and this book really does give you an unfair advantage by teaching you how to craft your advetisements, and where and where not to place those advertisements. Advertising that doesn't work is expensive. Advertising that REALLY works is libertating and will take your business and your life to the next level and beyond.

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