Advertising and Marketing Ideas to Create Phenomenal Profits In YOUR Small Business

“Should You Put Prices In Your Retail Advertising?” PDF Print E-mail

“Should You Put Prices In Your Retail Advertising?”

 

This question came from a Forum that I belong to.

Some (maybe most) retailers list prices on items advertised. A few retailers describe what they are selling, make an offer, but leave out the prices.

 

Which way is better?

 

If you asked me that question a year ago, I would have said “Always give the price”. Now, I’m not so sure.

 

The ads I’m talking about (the no-price ads) give a great offer and describe what is being sold in full. These ads have a compelling headline, strong bullet points (that list benefits) , and have great illustrations of what is being sold. The entire ad screams “This offer is worth a lot of money!”.

 

These ads contain everything a great ad has, except the price. I have two Gold Members who swear that they are getting superior results from these “No-price” ads.

 

I believe them.

Here is my theory….(Let’s call it “Claude’s Theory”)

 

The ad is Soooo great...the offer is Soooo great… that the ad will generate a lot of callers and store visitors to get the price and find out more.

 

If you have the people to handle the traffic, This way may be the superior way.
 

Get Your Free Copy Of My Book! Your link to download the book will be sent by e-mail. As a Special Gift, you'll also get a FREE subscription to my "Claude Whitacre’s Weekly Marketing Tips". A nugget of Marketing Gold in every tip.

First Name
Primary Email


Of course, you can cancel anytime with one click of the mouse. We never sell your information, I promise.

Reviews from Amazon.com.

Your Survival Guide to Ad Reps Who Don't Know Any Better!, January 23, 2010

By Gloria Steinman "Obsessive Compulsive Book Re... (Sandusky, OH)

Amazon Verified Purchase(What's this?)

If you have ever been approached by an ad rep, you know the feeling of confusion and frustration. They tell you how much your business will increase and how you will get SOOO many new customers. Then you run the ad, nothing happens, and the rep comes back and tells you to run it again to see if it works next time. Surely if you continue to run the ad SOMETHING will happen!

After months of spending hundreds or even thousands of dollars, many business will throw up their hands and proclaim "ADVERTISING JUST DOESN'T WORK!"

 But what you don't know, and to be honest the ad rep doesn't know it either, is that the simple act of purchasing an ad does not mean you will get a response!

There are tried and true "rules" to advertising and Claude's book is very good at laying those "rules" out in an easy to understand way. It is not the last book you should ever read on advertising but it can be used to IMMEDIATELY improve the response to YOUR advertising!

 I highly recommend this book to any small business that operates on a local level.

The $20 bucks you'll spend (at Amazon.com) on this book will be well worth it and if you actually put some of Claude's principles to work you could see a return on investment worth thousands of times the cost of this book! Claude has spent 10 years in the school of harsh reality and has tested and tweaked these methods for the survival of his own business.

Claude Whitacre is My Hero!

 An Incredibly Valuable Book!, January 19, 2010

By Mike McGroarty

The Unfair Advantage is an excellent book that every small business owner should have on their desk. Not their bookshelf, on the desk, and the pages should be dogeared from constantly refering to this book. All businesses need to and should advertise aggressively and this book really does give you an unfair advantage by teaching you how to craft your advetisements, and where and where not to place those advertisements. Advertising that doesn't work is expensive. Advertising that REALLY works is libertating and will take your business and your life to the next level and beyond.

Click Here To More...