Advertising and Marketing Ideas to Create Phenomenal Profits In YOUR Small Business

“A Great Offer Beats A Great Price” - Claude PDF Print E-mail

“A Great Offer Beats A Great Price” - Claude

 

My thought (Hereby known as “Claude’s Thought”) is that I want buyers to come in the store.

 

One thing I have learned is that your advertising can bring in eager, ready to buy, high profit buyers.

 

I’m guessing that my ads bring in less traffic (high quality traffic) than the “no-price” ads. But I don’t spend much time “selling””.

 

This is a personal preference. Last year our store grossed about $600,000 in sales...and I was only working in the store a couple of hours a day. The rest of the time was invested in writing, researching, creating manuals, etc.

 

If I decided to work full-time in our store (My wife, Cheryl & I are the only people on the floor) our business would go up a couple hundred thousand a year, but that isn’t my goal.

 

By the way, do you know why I opened my retail store?

 

I always wanted to give seminars & do training. I decided that I would rather talk to independent retailers than any other group.

 

But I hated listening to speakers who didn’t have any real experience behind them.

They were “All hat and no cattle””.

So I decided to open my own store to try out ideas that I studied.

 

I studied retailers (in my category and others) to find out what they did. I used my own store as a “Lab” to test new ideas, promotions, strategies.

 

Some of my ideas proved to be very profitable...and most were a complete waste of time. Eventually, I figured out what works & what doesn’t work. That’s a process that continues to this day.

 

That’s about 8 years of my life testing ideas...before I thought I could speak with authority.

I’m not complaining. The last several years have proven profitable and have created the beginnings of real wealth. Well, I guess more than the beginnings.

 
 

Get Your Free Copy Of My Book! Your link to download the book will be sent by e-mail. As a Special Gift, you'll also get a FREE subscription to my "Claude Whitacre’s Weekly Marketing Tips". A nugget of Marketing Gold in every tip.

First Name
Primary Email


Of course, you can cancel anytime with one click of the mouse. We never sell your information, I promise.

Reviews from Amazon.com.

Your Survival Guide to Ad Reps Who Don't Know Any Better!, January 23, 2010

By Gloria Steinman "Obsessive Compulsive Book Re... (Sandusky, OH)

Amazon Verified Purchase(What's this?)

If you have ever been approached by an ad rep, you know the feeling of confusion and frustration. They tell you how much your business will increase and how you will get SOOO many new customers. Then you run the ad, nothing happens, and the rep comes back and tells you to run it again to see if it works next time. Surely if you continue to run the ad SOMETHING will happen!

After months of spending hundreds or even thousands of dollars, many business will throw up their hands and proclaim "ADVERTISING JUST DOESN'T WORK!"

 But what you don't know, and to be honest the ad rep doesn't know it either, is that the simple act of purchasing an ad does not mean you will get a response!

There are tried and true "rules" to advertising and Claude's book is very good at laying those "rules" out in an easy to understand way. It is not the last book you should ever read on advertising but it can be used to IMMEDIATELY improve the response to YOUR advertising!

 I highly recommend this book to any small business that operates on a local level.

The $20 bucks you'll spend (at Amazon.com) on this book will be well worth it and if you actually put some of Claude's principles to work you could see a return on investment worth thousands of times the cost of this book! Claude has spent 10 years in the school of harsh reality and has tested and tweaked these methods for the survival of his own business.

Claude Whitacre is My Hero!

 An Incredibly Valuable Book!, January 19, 2010

By Mike McGroarty

The Unfair Advantage is an excellent book that every small business owner should have on their desk. Not their bookshelf, on the desk, and the pages should be dogeared from constantly refering to this book. All businesses need to and should advertise aggressively and this book really does give you an unfair advantage by teaching you how to craft your advetisements, and where and where not to place those advertisements. Advertising that doesn't work is expensive. Advertising that REALLY works is libertating and will take your business and your life to the next level and beyond.

Click Here To More...