Advertising and Marketing Ideas to Create Phenomenal Profits In YOUR Small Business

“Should You Give Product Numbers To Shoppers?” PDF Print E-mail

“Should You Give Product Numbers To Shoppers?”

 

We’ve all had It happen. We show a product to a customer & they say those magic words “What’s the model number on this unit?”

They ask that question on the phone & in the store. We know why they are asking. They are going to shop online or at another store to get a lower price.

 

And, if you are like me...most retailers have a lower price.

 

You can do two things that stop the bleeding from this question.

We bundle sell. If the customer is getting a combination of three products...an extended warranty…...free extras….and free service...it’s hard for them to compare, even if they have the model number.

You can have a store model number. That’s the one you give. That’’s the one they shop. We don’t use this method, because we don’’t have to. Bundle selling takes care of the problem.

 

““But Claude, what if they call & just ask for a price quote (on a specific model) over the phone?” We just give them the price, and then tell them everything they get with that model.

What usually happens? They write down the price we gave them… and they write down everything they get...and they shop with that list.

 

And nobody will do what we will do.

 

Remember….Great Offer Beats Great Price.

 

Over 2/3 of these “Price & Model”” callers actually come in & buy. I’ll take it.
 

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Reviews from Amazon.com.

Your Survival Guide to Ad Reps Who Don't Know Any Better!, January 23, 2010

By Gloria Steinman "Obsessive Compulsive Book Re... (Sandusky, OH)

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If you have ever been approached by an ad rep, you know the feeling of confusion and frustration. They tell you how much your business will increase and how you will get SOOO many new customers. Then you run the ad, nothing happens, and the rep comes back and tells you to run it again to see if it works next time. Surely if you continue to run the ad SOMETHING will happen!

After months of spending hundreds or even thousands of dollars, many business will throw up their hands and proclaim "ADVERTISING JUST DOESN'T WORK!"

 But what you don't know, and to be honest the ad rep doesn't know it either, is that the simple act of purchasing an ad does not mean you will get a response!

There are tried and true "rules" to advertising and Claude's book is very good at laying those "rules" out in an easy to understand way. It is not the last book you should ever read on advertising but it can be used to IMMEDIATELY improve the response to YOUR advertising!

 I highly recommend this book to any small business that operates on a local level.

The $20 bucks you'll spend (at Amazon.com) on this book will be well worth it and if you actually put some of Claude's principles to work you could see a return on investment worth thousands of times the cost of this book! Claude has spent 10 years in the school of harsh reality and has tested and tweaked these methods for the survival of his own business.

Claude Whitacre is My Hero!

 An Incredibly Valuable Book!, January 19, 2010

By Mike McGroarty

The Unfair Advantage is an excellent book that every small business owner should have on their desk. Not their bookshelf, on the desk, and the pages should be dogeared from constantly refering to this book. All businesses need to and should advertise aggressively and this book really does give you an unfair advantage by teaching you how to craft your advetisements, and where and where not to place those advertisements. Advertising that doesn't work is expensive. Advertising that REALLY works is libertating and will take your business and your life to the next level and beyond.

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