Advertising and Marketing Ideas to Create Phenomenal Profits In YOUR Small Business

What Is Advertising? PDF Print E-mail

What Is Advertising?

 

 

Advertising is Selling. Advertising is not ;

1) Entertainment

2) Building a “name”

3) Spending your “advertising budget” (God, I hate that one)

4) Building Top Of Mind Awareness

 

Profitable advertising is Selling. Your ad is a Sales Presentation.

The media doesn’t matter. Radio ads can sell just as easily as print. Mine certainly do.

You want people coming into your store with the purpose of giving you money.

 

This “building value” thing is meant for selling higher ticket items. I wouldn’t waste the ad space trying to build value in a $4.95 gadget.

 

This is the reason that a larger ad will sell more than a smaller ad. You can tell more in the larger ad. You can build more value

The ads that really caught my eye were the

ones with a border around the ad. Anything to draw the eye. Wavy lines around the ad, a border curved at the corners, a border that had an illustration inset (in the border) all worked well. Almost all the ads I saw were better than average.

 

So here are the two main things you must have in your ad..to generate a profit;

A headline that “Grabs The Reader By he Face And Screams “Look At Me! Look At Me!””. The headline choice is 80% of what determines whether your ad will work or not.

Your OFFER must show far more value that the price you ask.

 

Those two things are 99% of what will make an ad work or fail.
 

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Reviews from Amazon.com.

Your Survival Guide to Ad Reps Who Don't Know Any Better!, January 23, 2010

By Gloria Steinman "Obsessive Compulsive Book Re... (Sandusky, OH)

Amazon Verified Purchase(What's this?)

If you have ever been approached by an ad rep, you know the feeling of confusion and frustration. They tell you how much your business will increase and how you will get SOOO many new customers. Then you run the ad, nothing happens, and the rep comes back and tells you to run it again to see if it works next time. Surely if you continue to run the ad SOMETHING will happen!

After months of spending hundreds or even thousands of dollars, many business will throw up their hands and proclaim "ADVERTISING JUST DOESN'T WORK!"

 But what you don't know, and to be honest the ad rep doesn't know it either, is that the simple act of purchasing an ad does not mean you will get a response!

There are tried and true "rules" to advertising and Claude's book is very good at laying those "rules" out in an easy to understand way. It is not the last book you should ever read on advertising but it can be used to IMMEDIATELY improve the response to YOUR advertising!

 I highly recommend this book to any small business that operates on a local level.

The $20 bucks you'll spend (at Amazon.com) on this book will be well worth it and if you actually put some of Claude's principles to work you could see a return on investment worth thousands of times the cost of this book! Claude has spent 10 years in the school of harsh reality and has tested and tweaked these methods for the survival of his own business.

Claude Whitacre is My Hero!

 An Incredibly Valuable Book!, January 19, 2010

By Mike McGroarty

The Unfair Advantage is an excellent book that every small business owner should have on their desk. Not their bookshelf, on the desk, and the pages should be dogeared from constantly refering to this book. All businesses need to and should advertise aggressively and this book really does give you an unfair advantage by teaching you how to craft your advetisements, and where and where not to place those advertisements. Advertising that doesn't work is expensive. Advertising that REALLY works is libertating and will take your business and your life to the next level and beyond.

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