Advertising and Marketing Ideas to Create Phenomenal Profits In YOUR Small Business

“Marketing With Postcards...One Of The Cheapest And Most Profitable Ways To Attract New Customers” PDF Print E-mail

“Marketing With Postcards...One Of The Cheapest And Most Profitable Ways To Attract New Customers”

 

Ha! I’’ll bet the word “Cheapest” is what attracted you!

 

One of the cheapest ways to attract new buyers is the lowly 4-inch by 6-inch postcard. I have a company that mails them to everyone in my area for about 15 cents each. It’s called the Town Money Saver. Their phone number is 330-466-4662. My rep’s name is Deanna.

 

Or you can send postcards to your own list of customers. I would then recommend using Postcardmania. Their website is ...well...www.postcardmania.com

 

There are several ways to make sure these postcards create a profit for you. Here are the rules;

Use up all the available space on the postcard. Tell as much about your offer as the space will allow. This isn’t a time to use white space to make the card look more aesthetic.

Use both sides of the postcard. The customer may not look at both sides. So you need your headline on both sides...at the top...to grab the reader’s attention.

Always put the deadline of the offer on both sides of the postcard.

Always have an offer if they bring in the postcard. Like “Bring in this postcard for a free ___with any purchase”. You want to be able to see if this promotion works. And the best way to track your response, is if they just brig in the postcard. This also tends to make them keep the postcard (because they need to bring it in). They can’t lose your contact information. And there will be no miss-understanding about the offer.

Use full color in your postcards. It grabs

the eye, and it costs very little.

Use cosmetic enhancements like Copydoodles. (www.copydoodles.com). This is underlining, arrows, blurbs, and other graphics that will grab attention and direct the reader’s eyes.

Synergy works here. Strangely, I’ve found that postcards actually draw better when you are running another larger ad in another media. Also...it works better if someone else is advertising the same product (or a dead on copy) in another media.

 

I have included a postcard I’ve used with great success on page 12. Please study it, and try to count all the different elements that I’m using to increase sales. Enjoy.

 
 

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Reviews from Amazon.com.

Your Survival Guide to Ad Reps Who Don't Know Any Better!, January 23, 2010

By Gloria Steinman "Obsessive Compulsive Book Re... (Sandusky, OH)

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If you have ever been approached by an ad rep, you know the feeling of confusion and frustration. They tell you how much your business will increase and how you will get SOOO many new customers. Then you run the ad, nothing happens, and the rep comes back and tells you to run it again to see if it works next time. Surely if you continue to run the ad SOMETHING will happen!

After months of spending hundreds or even thousands of dollars, many business will throw up their hands and proclaim "ADVERTISING JUST DOESN'T WORK!"

 But what you don't know, and to be honest the ad rep doesn't know it either, is that the simple act of purchasing an ad does not mean you will get a response!

There are tried and true "rules" to advertising and Claude's book is very good at laying those "rules" out in an easy to understand way. It is not the last book you should ever read on advertising but it can be used to IMMEDIATELY improve the response to YOUR advertising!

 I highly recommend this book to any small business that operates on a local level.

The $20 bucks you'll spend (at Amazon.com) on this book will be well worth it and if you actually put some of Claude's principles to work you could see a return on investment worth thousands of times the cost of this book! Claude has spent 10 years in the school of harsh reality and has tested and tweaked these methods for the survival of his own business.

Claude Whitacre is My Hero!

 An Incredibly Valuable Book!, January 19, 2010

By Mike McGroarty

The Unfair Advantage is an excellent book that every small business owner should have on their desk. Not their bookshelf, on the desk, and the pages should be dogeared from constantly refering to this book. All businesses need to and should advertise aggressively and this book really does give you an unfair advantage by teaching you how to craft your advetisements, and where and where not to place those advertisements. Advertising that doesn't work is expensive. Advertising that REALLY works is libertating and will take your business and your life to the next level and beyond.

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