Advertising and Marketing Ideas to Create Phenomenal Profits In YOUR Small Business

The Single Most Powerful Way For A Small Business Owner To Stop Customer Complaints In Their Tracks PDF Print E-mail
The Single Most Powerful Way For A Small Business Owner To Stop Customer Complaints In Their Tracks

On another page I have included an instruction sheet we include with every Heater we sell. These heaters are $500-$600 and there is heavy competition.
The sheet looks like mere instructions on how to get the most value from your purchase. It’s really a way to “manage the customer’s expectations” so that they will not see normal issues as something to complain about.

For example; The metal on the top of the heater will “POP” when the temperature changes in the heater. I don’’t want the buyer to perceive that as something “wrong with the heater”.

If you think about it, you’ll be able to come up with a similar sheet for every high priced product you sell. Study the one I provide. It will make you thousands of dollars a year in “saved refunds”.

To come up with your list of things to include in your sheet, just think of the 8-12 most common complaints you get about the product...or the most common questions you get after they buy. Explain that this is a normal occurrence and not a problem...or explain how to solve the problem.