| “How To Effortlessly Make High Profit Sales Every Week….With No Marketing Cost” |
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“How To Effortlessly Make High Profit Sales Every Week….With No Marketing Cost” In the last 5 days, we have had 3 customers come in our store to buy a high ticket vacuum cleaner. A total of $2,097 in retail sales at over 70% profit….with no marketing cost. This is a better than average result for us, but every week...it happens at least once. What the heck am I talking about? We have a website. It’s www.sweeperstoreonline.com. This website advertises our local retail store and provides information on a few key offers. It also provides video demonstrations on two vacuum cleaners. He cost of the website? Maybe $50 a year. The cost of adding video? Zero. It goes through www.youtube.com. Any high school kid can make the link work. (meaning- make the same thing for you). I discussed this with Gold Member Alex Giftos. He was concerned that someone would see the video (of an easily shopped vacuum cleaner)...then search the web for a better price. His concern was valid. But there is an answer (or two). First, make an offer that can’t be shopped. Don’’t give model numbers...Name your offer something that gives a benefit….like “Pet hair removal system”. Now, add things in the offer that are completely tied to your store...like extended warranties, extra services, etc. Now, the buyer can’t shop your offer. If they want to see it, they have to come to you. |
Local Small Business and Marketing expert Claude Whitacre is author of the book The Unfair Advantage Small Business Advertising Manual. You can purchase the book for $19.95 at amazon.com. You can also download your Free copy of the complete book at http://www.local-small-business-advertising-marketing-book.com