| “The Most Profitable Coupon Is For Something Free” |
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“The Most Profitable Coupon Is For Something Free” Gold Member Diane Erdman sends out a sheet of coupons to her customer base. One coupon is for Free scissors sharpening. She says hat it’s the most productive coupon they have. Do you sharpen scissors? One of their secrets? They don’t sharpen the scissors while you wait. The customer has to come back to pick them up. Now the customer is in the store twice. Neat idea. And customers tend to bring in bunches of pairs at a time. Great traffic builder. Thanks Diane. |
Small Business Marketing and Local Advertising expert Claude Whitacre is author of the book The Unfair Advantage Small Business Advertising Manual. You can also download your Free copy of the complete book at http://www.local-small-business-advertising-marketing-book.com