Advertising and Marketing Ideas to Create Phenomenal Profits In YOUR Small Business

“The Big Difference Between Selling To Local Small Businesses And Local Consumers” PDF Print E-mail
“The Big Difference Between Selling To Local Small Businesses And Local Consumers”

I got a call from someone who bought my book. They found me.
The guy asked “Your material sounds great when selling to consumers at retail, but I sell to businesses. How can I use this to sell to businesses?”

This is actually a very common problem. Advertisers thinking that the ads should be different when you are selling to businesses.

Here’s what “Claude the Merciless” said;
“There is no difference. Always use a conversational style. Always write in the letter (or ad) like you’re talking to them personally.”

He said “But I want to look professional”

I said “You can look professional without being formal. You have to understand that a company isn’’t reading your sales letter...a person is.”

He said “But some of these guys are CEOs”

Claude the Intolerant said “A CEO? To you, he may be this giant of industry. But do you know who he is to his neighbor? He’s the idiot who forgot to return the borrowed lawn mower. To his in-laws, he’s the jerk that married their sthink the same things are funny, and respond to the same appeals. You also have to remember, that all CEOs are also consumers. When they get home, they are the same person they were when they were at work. Nothing has changed. I own a retail store. I have every type of person in here. Trust me, they are the same. ……..Your sales letter has to be interesting. Nobody can write an interesting letter that you are eager to read….that’s formal. “

The phone call went on, but changed subjects. I hope it helped him….and you.